LoveChild by Masaba unveiled its newest Shop-in-Shop at Shoppers Stop, situated within the bustling confines of R City Mall, Ghatkopar. The Shop-in-Shop serves as a beacon for beauty enthusiasts seeking products that go beyond the conventional. In addition to the shop-in- shop kiosk, LoveChild by Masaba products will also be available on the Shoppers Stop Beauty online store.

The launch of the LoveChild by Masaba at Shoppers Stop, marks the beginning of a dynamic partnership between two entities dedicated to redefining beauty standards and empowering individuals to express themselves authentically. The new Shop-in-Shop embodies the essence of LoveChild by Masaba's ethos, offering a diverse array of high-quality products tailored for individuals of all ages, skin tones, and cultural backgrounds. This strategic collaboration with Shoppers Stop aligns perfectly with the brand's vision to explore the dynamic beauty and personal care market in India and marks a significant milestone in the brand's omnichannel expansion strategy, bridging the gap between online and offline shopping experiences.