Shoprite : Checkers launches standalone Little Me baby store with exclusive range f...
November 23, 2021 at 07:30 am EST
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Checkers is launching its first standalone Little Me store with a range of top baby brands, including maternity wear exclusively designed and manufactured by local supplier, Cherry Melon.
The affordable MiYu range, exclusive to Little Me, includes a selection of top-selling, quality basics which Cherry Melon is renowned for.
Checkers is the first supermarket retailer to partner with Cherry Melon, which Tiggy Potgieter started in 2005 when she was pregnant and became aware of the great need for maternity wear. Today Cherry Melon employs 25 people.
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Other brands available at Little Me include: ·
Noola - prams, carry cots, booster seats, and many other products (exclusive to Little Me);
Umatie - baby and toddler food;
Ree Collective - baby bags; and
Stokke - prams, furniture, car seats and accessories (only available at Little Me Drakenstein).
"Little Me is an opportunity to offer our parent-customers fantastic baby brands at supermarket prices. With a destination baby store, parents can browse the brands and products on offer at leisure, with specialist in-store employees on standby to be of assistance."
- Willem Hunlun, Chief Operating Officer at Checkers
Checkers launched its first standalone Little Me store with a range of top baby brands at Checkers Drakenstein (Paarl).
In addition to the standalone Little Me store in Drakenstein (Paarl), there are also dedicated Little Me's located in the following supermarkets:
Checkers Hyper Brackenfell (Fairbridge Mall, Western Cape)
MiYu will also be available in the dedicated Little Me's which will open at the following supermarkets:
Checkers Hyper Baywest Mall (Gqeberha, Eastern Cape): 4 December 2021
Checkers Hyper Sun Valley (Fish Hoek, Western Cape): 14 December 2021
Checkers Hyper Parklands (Sandown, Milnerton, Western Cape): 14 December 2021
Checkers Hyper Eden Meander (George, Western Cape): 15 December 2021
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Shoprite Holdings Ltd. published this content on 23 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 November 2021 12:29:08 UTC.
Shoprite Holdings specializes in retailing. Net sales break down by distribution network as follows:
- supermarkets (88.9%): distribution of clothes, food, cosmetic and consumer products. At the end of June 2021, the group has 1,966 supermarkets (Shoprite, Checkers, Checkers Hyper, Usave and LiquorShop) located mainly in South Africa (1,726);
- specialized stores (4%): distribution of furniture, household equipment and consumer electronic devices through 426 stores (OK Furniture and House & Home names);
- other (7.1%): including franchise stores operation (513 stores under OK Foods, OK MiniMark and OK Express names).
Net sales are distributed geographically as follows: South Africa (89%) and Africa (11%).