The cannatech companies are essentially tech companies that have entered the wellness space with the objective of making a major mark. One such company is
The company seemed to have embarked on such a move on
The appointment of Gottschalk as the CEO of the subsidiary was a significant move from
Gottschalk had led the efforts for the reformulation of all the strains of the pre-roll offerings from the company. That move resulted in boosting the company's output by 100%. Additionally, he had also been responsible for introducing automation, which not only led to a reduction in labor costs but also brought about an improvement in product quality.
However, that was not all. During his stint at Jeeter/Dreamfields, he also headed the efforts to implement vape cart manufacturing automation and led the efforts to update the active infusion methodologies during the course of his tenure. His time at Jeeter/Dreamfields also involved considerable growth in business and the assessment of more opportunities.
The Chief Executive Officer of
During his time at Jeeter/Dreamfields, the Jeeter brand had climbed to the top position in the pre-roll space. It is the world's biggest-selling pre-roll brand, and a report from
It had also been noted that the product was not the only reason why it had become number 1. The premium experience that the brand offered was also one of the reasons why it had become so popular.
The company managed to create a buzz around its brand through such promotions as celebrity endorsements, limited-time releases, and a 'holiday' known as 'Jetterday', which is celebrated on
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