Dstillery announced its new collaboration with Similarweb. Similarweb's trusted view of website usage across the internet is now used to help train the AI technology behind Dstillery's patented ID-free® solution, the industry's only behavioral targeting solution without IDs. Dstillery offers advertisers an entirely privacy-by-design targeting solution from input to output.

By adding Similarweb's best-in-class dataset to its data stack, Dstillery has enhanced overall predictive capabilities while providing an in-depth view of aggregated journeys throughout the internet. Dstillery's AI is trained by web visitation patterns, learning consumer behavior insights that can be applied to ad targeting campaigns. Powered by this data, the AI understands how every website visit is used in real-life journeys, not limited by the content of the website itself.