The board of directors of SinoMedia Holding Limited announced that Ms. LIU Zhiyi has been appointed as an executive Director with effect from 30 March 2023. Ms. Liu, aged 33, has been the vice president of the Group since September 2020. She is responsible for the operation and management of content marketing and creative production sector, and concurrently acts as the general manager of the film and television production centre of the Group.

With more than nine years of experience in the media industry, Ms. Liu has developed analytical ability and insights on the domestic and foreign media markets, as well as extensive media operation and management experiences, built up networking resources in both domestic and international markets, and explored cooperation opportunities with established enterprises and institutions. In recent years, Ms. Liu has been in charge of the Group's video content R&D and projects operation, planning and managing a number of video projects in the form of small-and large-screen linkage and acted as a producer or distributor. She spearheaded the Group's strategic expansion of cross-media initiatives, including innovative businesses in fields of intellectual property development, content marketing, and creative marketing on media convergence.

She is a director of Little Lion (Beijing) Food Culture Company Limited and accounted as a subsidiary of the Group by virtue of a variable interest entity structure, since April 2018. Ms. Liu obtained a bachelor's degree in management from the University of St. Andrews in the United Kingdom in 2011 and a master's degree in management from the School of National Development at Peking University in 2020.

Ms. Liu is the daughter of Mr. Chen Xin, the chairman of the Board and an executive Director, and Ms. Liu Jinlan, the chief executive officer and an executive Director.