SMI Culture & Travel : APPOINTMENT OF EXECUTIVE DIRECTOR AND CHIEF OPERATING OFFICER

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SMI Culture & Travel Group Holdings Limited

星 美 文 化 旅 遊 集 團 控 股 有 限 公 司

(Incorporated in the Cayman Islands and continued in Bermuda with limited liability)

(Stock Code: 2366)

APPOINTMENT OF EXECUTIVE DIRECTOR AND

CHIEF OPERATING OFFICER

The board ("Board") of directors ("Director(s)") of SMI Culture & Travel Group Holdings Limited (the "Company", together with its subsidiaries, collectively the "Group") is pleased to announce that Mr. Fan Jiadong ("Mr. Fan") has been appointed as an executive Director and chief operating officer of the Group, with effect from 1 October 2019.

The biographical details of Mr. Fan are set out below:

Mr. Fan, aged 38, graduated from Hebei Normal University, Hebei Province, the People's Republic of China with a bachelor's degree in Tourism Management. Mr. Fan has worked for various subsidiaries of SMI Holdings Group Limited ("SMI Holdings", together with its subsidiaries, collectively "SMI Holdings Group"), shares of which are listed on the Main Board of The Stock Exchange of Hong Kong Limited (the "Stock Exchange") (stock code: 198) since July 2011, taking senior managerial positions of SMI Holdings Group, including president of sales and marketing department and general manager of theatre management center. Mr. Fan has accumulated over eight years of extensive experience in merger and acquisition, operation, management, sales and marketing in theatre operation and retail business.

As at the date of this announcement, SMI Holdings indirectly holds 829,185,517 issued shares of the Company, amounting to approximately 63.01% of the total issued share capital of the Company, therefore, SMI Holdings is the controlling shareholder of the Company.

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Mr. Fan will not be appointed for a specific term and he is subject to retirement by rotation and re-election in accordance with the Company's bye-laws. Mr. Fan's director remuneration will be determined by the Board and the remuneration committee of the Company with reference to his duties and responsibilities, qualifications, experiences, the prevailing market conditions and the Company's remuneration policy.

Save as disclosed herein, Mr. Fan has not at any time during the three years preceding the date of this announcement served nor are currently serving as a director of any other publicly listed companies in Hong Kong or overseas. As at the date of this announcement, Mr. Fan does not have any interests in the shares of the Company within the meaning of Part XV of the Securities and Futures Ordinance (Chapter 571 of the Laws of Hong Kong) and have no relationship with any Directors, senior management, substantial shareholders, or controlling shareholders of the Company.

Save as disclosed in this announcement, the Board is not aware of any other information of Mr. Fan that are required to be disclosed pursuant to paragraphs (h) to (v) of Rules 13.51(2) of the Rules Governing the Listing of Securities on the Stock Exchange or any other matters that need to be brought to the attention of the shareholders of the Company.

The Board would like to extend its warmest welcome to Mr. Fan to join the Group.

By order of the Board

SMI Culture & Travel Group Holdings Limited

Yao Qinyi

Executive Director

Hong Kong, 30 September 2019

As at the date of this announcement, the executive Directors are Mr. Wu Chien-Chiang (Chairman) , Ms. Yao Qinyi and Mr. Li Kai; and the independent non-executive Directors are Mr. Rao Yong, Mr. Liu Xianbo and Mr. Zhao Xuebo.

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