SmileDirectClub, Inc. announced the addition of a new Sensitivity-Free Whitening Kit to its innovative suite of premium, affordable oral care products. SmileDirectClub's new whitening innovation offers a powerful yet gentle solution that brightens teeth in just 10 minutes a day. The Sensitivity-Free Whitening Kit features a new, ultra-gentle whitening formula that, when paired with the patented 20-LED wireless accelerator light, whitens teeth up to seven shades in just one week with low to no sensitivity.

The kit also includes an Enamel Care Gel pen to help soothe and condition teeth post-whitening, while also protecting against new stains and extending results. SmileDirectClub Sensitivity-Free Whitening Kit ($50) is now available at SmileDirectClub.com and in select Walmart stores across the U.S. This new addition complements the brand's existing teeth whitening care product offerings, including the Fast-Dissolving Whitening Strips, Wireless Kit, Stain Barrier, Pro System Plus and their bestselling water flosser products. Since launching in the U.S. in 2014, SmileDirectClub has become one of the fastest growing medtech companies and continues to be the leading telehealth platform for orthodontia, serving more than 1.8 million customers.

SmileDirectClub is the only oral care brand that offers customers an end-to-end solution to keep teeth straighter, brighter and cleaner.