Snowsky Salt Industry Group Co., Ltd. inaugurated a subsidiary for the import and export of its products on July 1 in Changsha City, central China'sHunan Province, as part of the efforts to expand its overseas business. The new company aims to become an important salt and salt chemical supplier in Asia. It targets at business footprint in more than 10 countries and regions in 2023, with exports reaching 500,00 tonnes and revenue of over CNY 40 million.

Its goals for the 2024-2025 period are to reach Japan, the Republic of Korea, the ten ASEAN member countries, the Middle East and other regions, export 150,000 tonnes of products and generate around CNY 150 million of revenue. The establishment of the subsidiary marks a step forward for Snowsky Salt, which has seen a compound annual growth rate of over 20% in business in recent years, to become a world-class salt enterprise. Snowsky Salt began exploring exporting salt products to global markets in 2019.

In June of 2020, the company exported 6,000-odd tonnes of edible salt to Angola, marking its first entry into the African market. In July of the same year, it exported over 1200 tonnes of edible salt in small bags to Singapore, followed by exports of such product to Cambodia and Laos. In June 2021, the salt producer opened an account on Alibaba.com, making its products available for cross-border e-commerce trading.

In 2022, Snowsky Salt moved on to expand business in the Middle East. From the end of 2022 to the beginning of this year, it conducted thorough research on the ASEAN markets and paid visits to countries such as Cambodia and Laos.