Society Pass Incorporated announced the official launch of its digital advertising platform, Thoughtful Media Group Inc., in the Philippines market. With the theme of "The Power of Influence", TMG will introduce its new Manila-based executive team and its disruptive influencer advertising business model at a media presentation at 4 pm on 17 August 2023 at Mansion Sports Bar & Lounge, OPL Building, 100 Don Carlos Palanca, Legazpi Village, Makati, 1229 Metro Manila, Philippines. Established in 2010 and acquired by SoPa in 2022, TMG's growth trajectory has been impressive.

In just 12 months, TMG has grown from operating exclusively in its headquarters of Bangkok, Thailand, to expanding to Vietnam in Fourth Quarter 2022, to Indonesia in first quarter 2023 and now to Philippines in 3 quarter 2023. In addition, TMG's employee count has increased from just 15 professionals in July 2022 to over 75 staff today. According to Datareportal, Philippines's internet penetration rate stood at 73.1% of the total population at the start of 2023 with the number of internet users increasing by 10 million between 2022 and 2023.

Furthermore, Filipinos spend a combined 3 hours and 43 minutes a day on social media. ING forecasts the value of SEA's influencer marketing industry to reach USD 2.59 billion in 2024, up from USD 638 million in 2019 alone.