Sonova Holding AG announced that Robert Woolley has been appointed GVP Hearing Instruments and member of the Management Board, effective April 1, 2022. With his appointment, the Group will combine the Research & Development, Wholesale and Marketing functions of its Hearing Instruments (HI) business under one leadership. At the same time, Martin Grieder will be appointed GVP Consumer Hearing within the Management Board. This will follow the creation of the new Consumer Hearing business after the completion of the planned acquisition of the Sennheiser Consumer Division announced in May 2021. The current management structure remains in place until the end of the 2021/22 financial year. As of April 1, 2022, the functions of HI Wholesale, HI Marketing and Research & Development will report to Rob Woolley in the newly created position of GVP Hearing Instruments. Rob will join Sonova from the Straumann Group, a global leader in esthetic dentistry, where he has held the position of Executive Vice President for North America and then became the Executive Vice President Western Europe, both as member of the Management Board. He has longstanding experience in leadership roles in the medical device and healthcare sector, both in the USA and Switzerland, among others at Stryker, Trivascular and Medtronic. Rob comes with a broad range of functional experiences including roles with increasing responsibility in general management, sales and marketing, product portfolio management and business development. An engineer by training with a BSc in Mechanical Engineering from Brigham Young University, Rob also holds an MBA from Harvard Business School. He is expected to join the company in the first weeks of 2022 to allow for a thorough onboarding and smooth transition of responsibilities before taking on his role on the Management Board at the start of financial year 2022/23.