Sony Electronics, a global imaging manufacturer, will be the exclusive provider of imaging products — including digital signage — for The Canadian Press, a Canadian news and media agency, according to a press release.

"We are honored to announce this collaboration with The Canadian Press, a leader in delivering news and best-in-class multimedia content across Canada," Mark Saddleton, Sony Canada country head and director of sales, said in the release. "The journalists at The Canadian Press have a front row seat for Canada's biggest events across politics, sports and entertainment and we are delighted to support their visual storytelling."

With more than 180 journalists, The Canadian Press produces news published by major digital, broadcast and print media. The switch to Sony will mean the photojournalists and videographers will use a variety of Sony cameras and lenses including the Sony Alpha 1 and Alpha 9 II products to produce editorial photos and videos.

"Sony's innovative technology takes the high quality of our visual journalism to a whole new level," Malcolm Kirk, president of The Canadian Press, said in the release. "More than 600 media clients rely on our online CP Images archive as the go-to destination for contemporary and historic multimedia imagery of Canada's people, places and events. That's why we were looking for more than just a camera provider. We needed a true partner committed to helping us deliver first-rate visual journalism."

The roll out of Sony imaging kits to Canadian Press journalists is in progress, with distribution planned throughout early 2022.

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