Southern Cross Media : SCA UNVEILS ITS 2024 REGIONAL BREAKFAST SHOWS FOR HIT AND TRIPLE M NETWORKS

SCA has unveiled its regional Breakfast shows lineup for 2024 across the Hit and Triple M Networks with new shows and new announcers.

SCA Chief Content Officer, Dave Cameron, said that the regional Breakfast show line up for next year on the Hit Network would focus on the highly successful super show strategy, with Triple M continuing to double-down on localism with a range of new shows.

"Our new state-based Hit Breakfast shows are an extension of our incredibly successful regional super show strategy for the Hit Network that has been in place for the last few years, now bringing this format to our key provincial markets of the Gold Coast,
Newcastle and Hobart which will become the bases of each state super show" he said.

"In addition, Triple M will retain its hyper local Breakfast show strategy in all regional markets, including launching five new, exciting local Breakfast shows in Townsville, the NSW Central Coast, Hobart, and Bendigo and the Goulburn Valley in Victoria in 2024.

"The distinctive and differentiated strategic approach taken to program the Hit and Triple M networks separately yet entirely complementary of each other allows us to continue to deliver a 'Proudly National, Fiercely Local' duopoly position that best serves our listeners, clients and community needs with the strongest music formats, local and national entertainment, sport and news content to all our regional and provincial markets.

"SCA's clear brand and product organisation of two regional networks nationally in Hit and Triple M remains a very clear competitive strategic advantage over our competitors and has delivered us leadership results in a majority of the regional markets in which we operate over many years. SCA's Hit and Triple M networks together continue to deliver a superior commercial and programming partnership for our listeners and clients."

The new shows on the Hit Network include:

The 90.9 Sea FM Breakfast show on the Gold Coast with the new line-up of Danny Lakey and Bronte Langbroek, with a further announcement to come. The show will also broadcast across the Hit Queensland regional markets.

Hit106.9 Newcastle Breakfast with new show Jess & Ducko with Jess Farchione and Nick 'Ducko' Ducat, will now also be broadcast across Hit NSW markets, including the Central Coast.

Hit100.9 Hobart Breakfast with Dan & Christie, with Dan Taylor and Christie Hayes, will now also be broadcast across Hit Victoria markets, including Albury.

Hit Western Australia'sBreakfast with Allan & Carly, with Allan Aldworth and Carly Portch, remains the same.

On the Triple M Network, 102.3 Triple M Townsville introduces a new Breakfast show, Cliffo & Kate for Breakfast, with previous Hit Queensland breakfast announcer Guy 'Cliffo' Clifton joining local newcomer Kate Jeboult to replace retiring radio legend
Steve 'Pricey' Price.

Triple M 107.7 Central Coast will also have a new Breakfast show in 2024, Paddy & Maz for Breakfast, with Paddy Gerrard and previous Hit Network Breakfast announcer Maz Compton.

Triple M 93.5 Bendigo gets a new local Breakfast combination, with the Hit Network's Julia Greenhalf joining local radio legend Bryan Coghlan on Cogho & Jules for Breakfast.

Triple M 95.3 Goulburn Valley will see the Hit Network's Nick Feain join existing host Josh Arthur for Nick & Josh for Breakfast.

In addition, a new local Triple M Hobart Breakfast show for 2024 will be announced soon.

"SCA's strong national provincial and regional footprint means we have an amazing depth of talent for our Breakfast shows. It's great to introduce these new state-based shows with new talent lineups that, for Hit, will bring listeners across Queensland, NSW
and Victoria the best of the country's radio talent," SCA Head of Regional Content, Blair Woodcock, said.

The new Breakfast shows will begin on air in January 2024.