Ytrade Group AB (publ) has recruited Gustaf Törling as its new Chief Brand Officer. Gustaf has one of the most exciting backgrounds as a Swede in the global fashion and beauty world. He has worked for many years as Executive Creative Director in New York, Milan, London, Zurich, and Los Angeles.

Gustaf has previously held positions such as VP of Global Creative at Estée Lauder, SVP Executive Creative Director at Laird & Partners, Lloyd + Co and Selekt where he worked for prestigious brands such as Gucci, Tom Ford, Jil Sander, Levi's, Donna Karan, and many more. He is a driven and entrepreneurial creative with a modern and strategic approach to branding and will offer a 360° perspective on Yaytrade's future journey.