Sprinklr announced a strategic partnership with Tech Mahindra . Tech Mahindra and Sprinklr together will implement an AI-first customer experience management (CXM) platform that delivers unified services across touchpoints and focus on go-to-market strategies. After collaborating on joint implementations in Europe, the two organizations have decided to formalize and expand their relationship globally.

The partnership will empower enterprises to better manage customer journeys across customer service, social media, sales, and marketing. Sprinklr and Tech Mahindra's expanded partnership will deliver a comprehensive omnichannel customer service platform to enterprises. With this platform, enterprises will have the flexibility to interact with customers on the channel of their choice and receive outstanding experiences across a wide range of traditional and digital channels.