RealClearPolitics (RCP) launched a polling experience in partnership with Stagwell. RealClearPolling offers an aggregated, unbiased look at the dynamics of the presidential, Senate, House, and statewide races during this unprecedented 2024 election cycle. RealClearPolling is an extension of the RCP family dedicated to delivering the most comprehensive and engaging look at U.S. election polls and public opinion surveys.

This new go-to platform offers a highly interactive view of the most current polling numbers. The user experience spotlights key data while making it easy to scan a vast array of information presented without bias. It offers the following features: A streamlined mobile-first experience.

Access to multimedia content, including video segments and a podcast featuring the country's top pollsters. Informative historical data from decades of election cycles. The Takeaway, a new weekly newsletter with polling analysis and insight from RCP's team of experts.

Coming soon: Artificial intelligence (AI) overlay that allows users to pull from decades of RCP polling data for a unique, customized historical look. Ability to customize user experience by choosing which elections/races they are specifically interested in. Opportunity to sign up for alerts about the latest election polls.

Stagwell's technology-first creative agency Code and Theory led the strategy, development, and implementation of the new polling experience, which includes a variety of custom and programmatic advertising units as well as innovative email content opportunities. Stagwell agencies GALE and Multiview are leading ad sales and direct brand partnerships that will monetize this new user experience.