UMINING Resources Inc. announced a new joint venture with Get It Tunes Agora Inc. UMining Resources Inc. plans a new direction and a name change. It will aspire to transform itself into 'the alternative' multi-media company by building alliances with international companies and "mine" the world's cultural archives. UMNG proposes to generate revenues by using the websites, proprietary catalogues and software of GITA, to offer 'world class' multimedia content directly to consumers.

By offering live streaming of shows and concerts, UMining also plan to obtain revenues through sponsorships and advertising. UMining will use GITA's expertise to facilitate social media interaction between artists/groups and fans. The company will be acquiring rights of works in the Spanish language and is initially targeting the Hispanic market because the upscale Latinos have been the most market changing influence since the baby boomers.

They like to 'consume' content in both languages but tend to switch for audiovisual content, with wide spread usage of the Internet and mobile phones.