Highlights:
* 'Rock Star' will kick off the 'Spotlight' campaign across Ram's social media channels, featuring
* The campaign launches with two spots, 'Rock Star' and 'Overtime,' both narrated by Grohl; third spot, 'Best Part,' to debut later this month
* 'Spotlight' reinforces the shared values of the Ram Truck brand and Foo Fighters, shining a light on parents, family caregivers, coaches, teachers and all those who remind us they are built to serve, even in the most challenging times
* The spots are set to 'Making A Fire,' the opening track of the band's massive 10th album 'Medicine at Midnight,' and will run across television, digital and Ram's official YouTube,
* The campaign coincides with two new projects directed by Grohl:
* 'What Drives Us,' a feature-film documentary described by Grohl as his 'love letter to every musician that has ever jumped in an old van with their friends and left it all behind for the simple reward of playing music'
* 'From Cradle to Stage,' an original unscripted television series inspired by his mother
The campaign will kick off just before
'Foo Fighters' story with the Ram Truck brand started 25 years ago when they piled into a Ram van and headed out on the road in search of a dream,' said
Stretching back to the #RamBandVan initiative launched in 2018 and decades earlier to the '90s and the band's original Ram van featured in 'What Drives Us,' the partnership between the Ram Truck brand and Foo Fighters was born out of a shared passion: A desire to enable hardworking musicians to get out and tour, knowing the struggles, financial and otherwise, that come with the grassroots touring lifestyle. The #RamBandVan program has and will continue to support determined musicians as they get back to doing what they love.
Soundtracked by Foo Fighters' anthemic 'Making A Fire,' the campaign kicks off with an extended 60-second version of 'Rock Star' featuring
Two additional 30-second campaign spots, 'Overtime' and 'Best Part,' will run across television. A 30-second version of 'Rock Star' will also run across television.
The Ram Truck brand's 'Spotlight' campaign was created in collaboration with
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab,
Ram continues to outperform the competition and sets the benchmarks for:
1,075 lb.-ft. of torque with
Towing capacity of 37,100 lbs. with Ram 3500
Segment first 1,000 lb.-ft of torque with
Payload of 7,680 lbs. with Ram 3500
Most luxurious:
Best ride and handling with exclusive link coil rear and auto-level air suspensions
Most interior space with
Most capable full-size off-road pickup - Ram Power Wagon
Ram 1500, America's most powerful half-ton diesel pickup with 480 lb.-ft. of torque, achieves an unsurpassed 33 mpg highway and delivers up to 1,000 miles of range on a single tank of fuel
Ram 1500 TRX is the quickest, fastest and most powerful mass-produced pickup truck in the world
Most awarded light-duty truck in America
Highest owner loyalty of any half-ton pickup
Over the last 30 years, Ram has the highest percentage of pickups still on the road
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider
Follow Ram and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Instagram: www.instagram.com/ramtrucks
Twitter: www.twitter.com/RamTrucks and @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA
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