Sunfonda : Warmly welcome Mr. Zhang Yan of BMBS and the leadership of the management team to visit Sunfonda Group for guidance

On March 22, 2023, Mr. Zhang Yan, Senior Executive Vice President of Beijing Mercedes Benz Sales Service Co., Ltd., Mr. Kai-Uwe Trillenberg, Director of Network Strategy and Planning, Ms. Eisenreich Kerstin, Senior Manager of Network Planning, Ms. Fu Dandan, Senior Manager of Dealer Selection and Contract Management, Ms. Ma Lijun, Senior Manager of Network Development in the Western Region Mr. Yin Yanjie, Regional Manager of Network Development in Western Region, and other leaders visited Sunfonda Group for inspection and guidance. Mr. Hu Delin, Chairman of Sunfonda Group, Mr. Deng Ning, Vice President of Sunfonda Group Operations, Ms. Xu Shanshan, Marketing Director of Sunfonda Group, and Mr. Xu Chao, General Manager of Xi'an Sunfonda Star, were accompanied throughout the entire journey.

Mr. Kevin wu, Chairman of Sunfonda Group, invited Mr. Zhang Yan and his delegation to visit the Fengtai Li Automobile Fashion Street Project, and introduced the progress and future planning of the project.

Mr. Zhang Yan and his team listened to the overall construction planning and progress of the Fengtaili Fashion District, learned about the building scale, functional distribution of each floor, facade materials, etc. of the Mercedes Benz showroom under construction, and then visited the central square and other commercial buildings in the block.

In Fengtaili Business Exhibition Center, Mr. Zhang Yan and his team learned about the commercial environment around the area, the commercial planning and distribution of Fengtaili fashion blocks, as well as the commercial positioning of the city's "third space" that integrates "new aesthetics of life" and "new experiences of scenes", with cars as the attraction.

General Manager Zhang Yan and the management team came to the conference room to listen to the business development and existing brand introduction of Xinfengtai Group. Xinfengtai Group will continue to deeply cultivate the automotive industry, and will continue to make efforts to establish more automotive brand outlets in key cities such as Jiangsu and Wuhan in the future. Innovate in the automotive retail industry by combining the Fengtaili automotive fashion block model, and pay more attention to the innovative scenario-based experience of customer car purchase while selling cars.

Xu Chao, General Manager of Xi'an Sunfonda Star, introduced the sales situation of new energy vehicles in the store and the actual implementation of customer service and experience related work to the management team led by General Manager Zhang Yan. General Manager Zhang Yan stated that new energy is the trend in the future, and the Mercedes Benz brand is committed to creating luxury electric vehicles in the electric era. This year, the Mercedes Benz new energy product matrix continues to expand, comprehensively covering the new generation luxury, core luxury, and high-end luxury markets. At the same time, General Manager Zhang Yan stated that in 2023, with the support of headquarters and regions, the brand will work together with dealers.

Subsequently, President Zhang Yan and his management team conducted in-depth exchanges with the leaders of Sunfonda Group regarding the group's business segments. President Zhang Yan praised the innovative model of the Xinfengtai Fashion District project, and fully recognized the method of Sunfonda Group introducing the Mercedes Benz sales showroom into the commercial district to improve the customer experience. We also hope that the new Fengtai Star Benz store will rely on Fengtai Li's good hardware facilities and business environment, pay attention to customer experience, actively conduct community customer development, and accumulate more customer groups for the next development of the store.

President Hu expressed his sincere gratitude to President Zhang Yan for his affirmation of Sunfonda Group and the Fengtai Li project, and emphasized that Sunfonda Benz will continue to implement the "customer centered" service concept advocated by the Mercedes Benz brand. Maintain and continuously strengthen customers' perception of luxury, build a Mercedes brand experience that customers yearn for, win customers' recognition with better services, and continuously innovate to create new opportunities with ingenuity.

"Dreams are not easy, dreams are not moving, and there will be greater challenges in the future. However, we are not afraid to continue to give full play to the group's resource advantages, and provide thoughtful protection for each customer with excellent products and services.".