Introduction





The following discussion and analysis was prepared to supplement information
contained in the accompanying financial statements and is intended to provide
certain details regarding our financial condition as of September 30, 2020, and
our results of operations for the three and nine months ended September 30, 2020
and 2019. It should be read in conjunction with the unaudited financial
statements and notes thereto contained in this Quarterly Report on Form 10-Q
(this "Quarterly Report") as well as our audited financial statements for the
years ended December 31, 2019 and 2018, which were included in the Company's
Annual Report on Form 10-K for the year ended December 31, 2019, which was filed
with the Securities and Exchange Commission (the "SEC").



Unless the context requires otherwise, references to the "Company" or to "we,"
"us," or "our" and other similar terms are to Superior Drilling Products, Inc.
and all of its subsidiaries.



Forward - Looking Statements


This Quarterly Report on Form 10-Q includes certain statements that may be
deemed to be "forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E
of the Securities Exchange Act of 1934, as amended (the "Exchange Act").
Statements contained in all parts of this document that are not historical facts
are forward-looking statements that involve risks and uncertainties that are
beyond the control of the Company. You can identify the Company's
forward-looking statements by the words "anticipate," "estimate," "expect,"
"may," "project," "believe" and similar expressions, or by the Company's
discussion of strategies or trends. Although the Company believes that the
expectations reflected in such forward-looking statements are reasonable, no
assurances can be given that these expectations will prove to be correct. These
forward-looking statements include the following types of information and
statements as they relate to the Company:



? future operations, financial results, business plans, cash flow and cash


    requirements;

  ? scheduled, budgeted and other future capital expenditures;

  ? working capital requirements;

  ? the availability of expected sources of liquidity;

  ? the introduction into the market of the Company's future products;

  ? the market for the Company's existing and future products;

  ? the Company's ability to develop new applications for its technologies;

  ? the exploration, development and production activities of the Company's
    customers;

  ? compliance with present and future environmental regulations and costs

associated with environmentally related penalties, capital expenditures,


    remedial actions and proceedings;

  ? effects of potential legal proceedings; and

? changes in customers' future product and service requirements that may not be


    cost effective or within the Company's capabilities.




13


These statements are based on assumptions and analyses in consideration of the
Company's experience and perception of historical trends, current conditions,
expected future developments and other factors the Company believes were
appropriate in the circumstances when the statements were made. Forward-looking
statements by their nature involve substantial risks and uncertainties that
could significantly impact expected results, and actual future results could
differ materially from those described in such statements.



While it is not possible to identify all factors, the Company continues to face
many risks and uncertainties. Among the factors that could cause actual future
results to differ materially are the risks and uncertainties discussed under
"Item 1A. Risk Factors" in the Company's Annual Report on Form 10-K for the year
ended December 31, 2019, our subsequent filings with the SEC, and the following:



? the impact of COVID-19 on domestic and global economic conditions and the

future impact of such conditions on the oil and gas industry and the demand


    for our services;

  ? the volatility of oil and natural gas prices;

  ? the cyclical nature of the oil and gas industry;

? availability of financing, flexibility in restructuring existing debt and


    access to capital markets;

  ? our reliance on significant customers;

  ? consolidation within our customers' industries;

  ? competitive products and pricing pressures;

? our ability to develop and commercialize new and/or innovative drilling and


    completion tool technologies;

  ? fluctuations in our operating results;

  ? our dependence on key personnel;

  ? costs of raw materials;

  ? our dependence on third party suppliers;

  ? unforeseen risks in our manufacturing processes;

  ? the need for skilled workers;

  ? our ability to successfully manage our growth strategy;

  ? unanticipated risks associated with, and our ability to integrate,
    acquisitions;

? current and potential governmental regulatory actions in the United States and


    regulatory actions and political unrest in other countries;

  ? terrorist threats or acts, war and civil disturbances;

  ? our ability to protect our intellectual property;

? impact of environmental matters, including future environmental regulations;

? implementing and complying with safety policies;

? breaches of security in our information systems and other cybersecurity risks;



  ? related party transactions with our founders; and

  ? risks associated with our common stock.




14


Many of such factors are beyond the Company's ability to control or predict. Any
of the factors, or a combination of these factors, could materially affect the
Company's future results of operations and the ultimate accuracy of the
forward-looking statements. Management cautions against putting undue reliance
on forward-looking statements or projecting any future results based on such
statements or present or prior earnings levels. Every forward-looking statement
speaks only as of the date of the particular statement, and the Company
undertakes no obligation to publicly update or revise any forward-looking
statement.



Executive Summary


We innovate, design, engineer, manufacture, sell, and repair drilling and completion tools in the United States, Canada, Middle East and Eastern Europe.

We currently have three basic operations:

? Our PDC drill bit and other tool refurbishing and manufacturing service,

? Our emerging technologies business that manufactures the Drill-N-Ream tool,

our innovative drill string enhancement tool, the Strider technology and other

tools, and

? Our new product development business that conducts our research and

development, and designs our horizontal drill string enhancement tools, other

down-hole drilling technologies, and drilling tool manufacturing technologies.






Our strategy for growth is to expand our global market penetration of our
current drill tool technology and to leverage our expertise in drill tool
technology and precision machining in order to broaden our product offerings and
solutions for the oil and gas industry, as well as other industries that require
precision machining and quality. We believe through our patented technologies,
as well as technologies under development, that we can offer the oil and gas
industry the solutions it demands to improve drilling efficiencies and reduce
production costs.


Recent Developments and Trends





Our business and operations have been adversely affected by and are expected to
continue to be adversely affected by the COVID-19 pandemic. The COVID-19
pandemic greatly reduced global oil demand as social distancing and travel
restrictions were implemented across the world. The timeline and potential
magnitude of the COVID-19 outbreak and its consequences are currently unknown.
The continuation or amplification of this virus could continue to more broadly
affect the United States and global economy, including the demand for oil and
gas.



Further disrupting the oil and gas industry was the lifting by the Organization
of the Petroleum Exporting Countries ("OPEC") of supply curtailments. This
resulted in an increase in the global supply of oil in an environment of rapidly
contracting demand. As a result, the price of oil declined significantly in
April 2020 as storage capacity became limited.



Overall, the significant decline in oil demand due to COVID-19 coupled with a
global over supply of oil drove down oil prices. This has resulted in our
customers announcing significant reductions to their capital expenditure budgets
for 2020. This is evidenced by the significant decline in U.S. onshore rig
counts from the beginning of the year. At the end of 2019, the U.S. onshore rig
count as reported by Baker Hughes was 781 rigs. As of September 30, 2020, the
U.S. onshore rig count was 266 rigs compared with 855 rigs as of September 30,
2019. We expect oil and gas related markets to continue to experience
significant weakness for the remainder of 2020 and into 2021. Despite these
current challenges, the oil and gas industry is beginning to experience slight
improvements including an increase in the number of active rigs in the U.S. from
third quarter lows, and we expect additional rig count improvement to occur

into
year-end.



The reduction of the U.S. onshore rig count has negatively affected our results
of operations as our business is highly dependent upon the vibrancy of the oil
and gas drilling operations in the U.S. In an effort to offset the reduction in
revenue resulting from the weakened macroeconomic environment, we have
implemented certain cost reduction measures during 2020. These measures
included, but were not limited to, the following:



    ?   20% reduction of the base salary beginning in April 2020 and a 40% salary

deferral beginning in October 2020 for the Company's Chief Executive


        Officer, Chief Operating Officer, and Chief Financial Officer;

    ?   20% reduction in the base salaries beginning in April 2020 and a 20%
        deferral of base salaries beginning in October 2020 of certain
        non-executive officers of the Company;

    ?   20% reduction in fees to be paid beginning in April 2020 and a 40%

deferral of fees beginning in October 2020 to the independent directors on

the Board for their service as directors;

? 5% to 10% reduction in salaries beginning in April 2020 and a 10% deferral

of salaries beginning in October 2020 of other members of the management


        team and salaried workforce;

    ?   43% reduction of the Company's workforce; and

    ?   Closure of  our West Texas repair facility in July 2020.




We have also entered into amended agreements with certain of our customers as
discussed below in more detail, reduced our planned capital expenditures for
2020 and decided to defer further investment in new technology development,
including our Strider technology, for the foreseeable future. Management is
working diligently with vendors to achieve amended price concessions and terms
of our payables. We believe the U.S. onshore activity for the remainder of 2020
will remain at depressed levels and continue to be constrained.We will continue
to actively monitor the situation and may take further actions altering our
business operations that we determine are in the best interests of our
employees, customers, partners, suppliers, and stakeholders, or as required by
federal, state, or local authorities.



We have placed a priority on protecting our employees during this pandemic while
continuing to provide essential services to our customers. We operate under an
emergency response plan specific to the global pandemic. This plan is reviewed
and revised quarterly based on the latest federal and state government
information provided, best practice, and consultation with local health
departments. This plan includes disinfecting on a regular basis, the elimination
of overlap between shifts, and a strict procedure for handling potential cases
within the processes outlined in the Families First Coronavirus Response Act.
Employees are also required to perform self-health evaluations at the start of
every shift. These measures continue to act as a barrier to the spread of the
virus on company property and among its employees. To date, these precautions
have had an immaterial impact on the normal costs associated with our
operations.



Effective April 1, 2020, the Company through its Hard Rock subsidiary entered
into a First Amendment to Amended and Restated Distribution Agreement (the "DTI
Amendment") with Drilling Tools International, Inc. ("DTI"), amending the
agreement between Hard Rock and DTI dated August 30, 2016. Under the DTI
Amendment, all charges for repair rates the Company provides to DTI are reduced
by 10%. These rate changes are applicable through September 30, 2020, unless
extended on, or prior to, the expiration date by mutual written agreement. The
Company hopes to extend the DTI Agreement prior to year-end 2020.



Effective May 1, 2020, we entered into a First Amendment to Vendor Agreement
(the "Baker Hughes Amendment") with Baker Hughes Oilfield Operations LLC ("Baker
Hughes"), amending their existing Vendor Agreement dated April 1, 2018. Under
the Baker Hughes Amendment, we may engage in other activity not related to or in
competition with the business of Baker Hughes to the extent that such other
activity shall not be considered a breach of the Vendor Agreement. Also, under
the Baker Hughes Amendment, charges for repair rates that we provide to Baker
Hughes are reduced by 10%. Lastly, Baker Hughes agreed to remove the exclusivity
restrictions that prevented us from providing drill bit repair for other
entities, which broadens our market opportunity.



15





CONSOLIDATED RESULTS OF OPERATIONS

Three and Nine Months Ended September 30, 2020 Compared with the Three and Nine Months Ended September 30, 2019





The following table represents summary consolidated operating results for the
periods indicated:



                                      Three-Months Ended September 30,                    Nine-Months Ended September 30,
       (in thousands)                   2020                      2019                     2020                      2019
Tool revenue                        1,191          77 %      3,195         65 %         6,147         69 %       9,212         63 %
Contract services                     357          23 %      1,881         37 %         2,782         31 %       5,444         37 %
Total Revenue                  $    1,547         100 %    $ 5,076        100 %         8,929        100 %      14,656        100 %
Operating costs and expenses        3,094         200 %      5,303        104 %        11,307        127 %      15,187        104 %
Loss from operations               (1,546 )      (100 )%      (227 )       (4 )%       (2,378 )      (27 )%       (531 )       (4 )%
Other expense                         (85 )        (5 )%      (191 )       (4 )%         (291 )       (3 )%       (530 )       (4 )%
Income tax expense                   (100 )        (6 )%         -          -            (106 )       (1 )%          -          -
Net loss                       $   (1,731 )      (111 )%   $  (418 )       (8 )%       (2,775 )      (31 )%     (1,061 )       (7 )%



Material changes of certain items in our statements of operations included in our financial statements for the comparative periods are discussed below. Comparisons are to the prior-year period unless stated otherwise.





16





Three Months Ended September 30, 2020 Compared with the Three Months Ended September 30, 2019


Revenue. Our revenue decreased approximately $3,529,000 or 70%. The revenue
decline was driven primarily by a 73% decrease in the U.S. land rig count
resulting from the global impact of the COVID-19 pandemic, which was partially
offset by a $141,000, or 49% increase, in International revenue to $429,000. The
Company's U.S. revenue declined 77%, from reduced drill bit repair and tool
sales reflecting the dramatic slowdown in the U.S. drilling activity in the
quarter. Contract services revenue decreased approximately $1,525,000, or 81%,
to $357,000. Tool revenue was $1,191,000, down 65% or $2,004,000, from the
prior-year period reflecting the positive impact of International activity.

Operating Costs and Expenses. Total operating costs and expenses decreased approximately $2,210,000 for the 2020 three-month period.

? Cost of revenue decreased approximately $1,192,000 reflecting lower volume and

the impact of cost savings resulting from the Company's reduction in force. As

a percentage of revenue, cost of revenue was 56% and 41% of revenue for the

three months ended September 30, 2020 and 2019, respectively.

? Selling, general and administrative expenses decreased approximately $972,000

to $1,530,000 and was 99% of revenue compared with 49% in the prior-year

period. The decrease was due to cost reduction measures implemented by us in

2020 given the significant reduction in our revenue related to market

conditions, including COVID-19.

? Depreciation and amortization expense decreased approximately $45,000, or 6%,


    to $693,000.



Other Income (Expenses). Other income and expense primarily consists of interest income, interest expense, loan forgiveness and gain/loss on disposition of assets.

? Interest expense for the three months ended September 30, 2020 and 2019 was

approximately $126,000 and $197,000, respectively. The decrease was the result

of an approximate $2.2 million reduction of principal owed under the Hard Rock

Note.

? The Company recognized $41,000 of loan forgiveness for the three months ended

September 30, 2020 related to an SBA equipment loan that was forgiven as part


    of the CARES Act.



Nine Months Ended September 30, 2020 Compared with the Nine Months Ended September 30, 2019





Revenue. Our revenue decreased approximately $5,726,000 or 39% to $8,930,000.
The decrease is a result of the COVID-19 pandemic induced decrease in the demand
of oil and gas leading to a reduction in drilling activity in the United States.
Partially offsetting this decline was an increase of $843,000, or more than
double, in International revenue to $1,542,000.



Tool revenue was $6,147,000, down 33% or $3,065,000, from the prior-year period. Contract services revenue decreased approximately $2,661,000, or 49%, to $2,782,000.

Operating Costs and Expenses. Total operating costs and expenses decreased approximately $3,880,000 for the 2020 nine-month period.

? Cost of revenue decreased approximately $1,835,000 and was driven by a

decrease in sales and the impact of cost savings resulting from the Company's

reduction in force. As a percentage of revenue, cost of revenue was 48% for

the nine months ended September 30, 2020, and 42% for the nine months ended

September 30, 2019.

? Selling, general and administrative expenses decreased approximately

$1,499,000 to $4,888,000 and was 55% of revenue compared with 44% in the

prior-year period. The decrease was primarily due to cost reduction measures

implemented by us in 2020 in an effort to offset the reduction in revenue.

? Depreciation and amortization expenses decreased approximately $546,000 to

$2,134,000 for the nine months ended September 30, 2020. Depreciation expense

decreased due to lower amortization expense as a result of fully amortizing a


    portion of intangible assets in May 2019.



Other Income (Expenses). Other income and expense primarily consists of interest income, interest expense, loan forgiveness and gain/loss on disposition of assets.

? Interest income for the nine months ended September 30, 2020 and 2019 interest

income was approximately $5,800 and $52,000, respectively.

? Interest expense for the nine months ended September 30, 2020 and 2019 was

approximately $450,000 and $591,000, respectively. The decrease in interest

expense was due primarily to the reduction in the balance outstanding on the

Hard Rock Note.

? The Company recognized $41,000 of loan forgiveness for the nine months ended

September 30, 2020 related to an SBA equipment loan that was forgiven as part


    of the CARES Act.




17

Liquidity and Capital Resources





At September 30, 2020, we had a working capital deficit of approximately
$2,600,000. Our principal uses of cash are operating expenses, working capital
requirements, capital expenditures and debt service payments. Our operational
and financial strategies include lowering our operating costs and capital
spending to match revenue trends, accelerating collections of international
receivables, and managing our working capital and debt to enhance liquidity. We
will continue to work to grow revenue and manage costs to minimize negative net
cash flow in 2020. If we are unable to do this, we may not be able to, among
other things, (i) maintain our current general and administrative spending
levels; (ii) fund certain obligations as they become due; and (iii) respond to
competitive pressures or unanticipated capital requirements. We cannot provide
any assurance that financing will be available to us in the future on acceptable
terms.



In addition, the significant decline in oil demand due to COVID-19, the
instability of oil prices caused by geopolitical issues and over supply have
resulted in the announcements by our customers and end users of our tools and
technology of significant reductions to their capital expenditure budgets. Our
expectation is that demand for our products and services will be severely
impacted for the duration of 2020 and potentially beyond; however, we are
currently unable to estimate the full impact to our business, how long this
significant drop in demand will last or the depth of the decline. We have also
reduced our planned capital expenditures for 2020 and we have decided to defer
further investment in new technology development, including our Strider
technology.



The Hard Rock Note has a remaining balance of $1,500,000 as of September 30,
2020, accrues interest at 8.00% per annum and is fully payable on October 5,
2022. Under the amended terms of the Hard Rock Note, we are required to make the
following remaining payments: accrued interest on January 5, April 5, July 5 and
October 5 in 2021 and 2022; plus $750,000 in principal on July 5, 2021 with the
remaining balance of principal and accrued interest on the Hard Rock Note due on
October 5, 2022.



Our commercial bank loan is secured by our Vernal, Utah campus. The loan
requires monthly payments of approximately $43,000, including principal and
interest at 7.25%, and a balloon payment of $2,500,000 is due upon maturity on
February 15, 2021. We have been in active discussions regarding the extension of
this loan.



Our Credit Agreement is comprised of $1,000,000 Term Loan and $3,500,000
Revolving Loan. As of September 30, 2020, we had $749,998 outstanding on the
Term Loan and $359,916 outstanding on the Revolving Loan. Amounts outstanding
under the Revolving Loan at any time may not exceed the sum of: (a) up to 85% of
accounts receivable or such lesser percentage as AFS in its sole discretion may
deem appropriate if it determines that there has been a material adverse effect
(less a dilution reserve as determined by AFS in its sole good faith
discretion), plus (b) the lesser of (i) up to 50% of inventory or such lesser
percentage as AFS in its sole discretion may deem appropriate if it determines
that there has been a material adverse effect, or (ii) the inventory sublimit,
minus (c) the borrowing base reserve as may be determined from time to time by
AFS. Amounts outstanding on the Revolving Loan as of September 30, 2020, may not
exceed $511,791, which is based on a calculation applying 85% of accounts
receivable and 50% of inventory. A collateral management fee is payable monthly
on the used portion of the Revolving Loan and Term Loan. If our borrowings are
less than $1,000,000, we still pay interest as if we had borrowed $1,000,000. At
September 30, 2020, we had approximately $9,456 of accrued interest.



The interest rate for the Term Loan and the Revolving Loan is prime plus 2%. At
September 30, 2020, the interest rate was 8.85%, which includes a 3.6%
management fee rate. The obligations of the Company under the agreement are
secured by a security interest in substantially all of the tangible and
intangible assets of the Company, other than any assets owned by the Company
that constitute real property (and fixtures affixed to such real property),
certain excluded equipment, intellectual property, or aircraft. The Credit
Agreement matures on February 20, 2023.



18






Cash Flows


Nine Months Ended September 30, 2020 Compared with the Nine Months Ended September 30, 2019


Net cash provided by operating activities was $1,268,788 and $1,221,440 for the
nine months ended September 30, 2020 and 2019, respectively. The primary reason
for the improvement was due to a $4,234,073 decrease in accounts receivable.



Net cash used in investing activities was $36,642 for the nine months ended
September 30, 2020 and related to property, plant and equipment purchases for
tools to support international expansion, which was offset by the sale of the
Company airplane. Net cash used in investing activities was $392,691 for the
nine months ended September 30, 2019, and related to property, plant and
equipment purchases mostly for tools to support international expansion.



Net cash used in financing activities was $1,036,790 and $2,301,560 for the nine
months ended September 30, 2020 and 2019, respectively. Principal payments on
debt were offset by proceeds of debt borrowings in both periods.



Critical Accounting Policies



The discussion of our financial condition and results of operations is based
upon our consolidated condensed financial statements, which have been prepared
in accordance with U.S. GAAP. During the preparation of our financial
statements, we are required to make estimates and assumptions that affect the
reported amounts of assets, liabilities, revenue, costs and expenses, and
related disclosures. On an ongoing basis, we evaluate our estimates and
assumptions, including those discussed below. We base our estimates on
historical experience and on various other assumptions that we believe are
reasonable under the circumstances. The results of our analysis form the basis
for making assumptions about the carrying values of assets and liabilities that
are not readily apparent from other sources. While we believe that the estimates
and assumptions used in the preparation of our consolidated condensed financial
statements are appropriate, actual results may differ from these estimates under
different assumptions or conditions, and the impact of such differences may be
material to our consolidated condensed financial statements. Our estimates and
assumptions are evaluated periodically and adjusted when necessary. The more
significant estimates affecting amounts reported in our consolidated condensed
financial statements include, but are not limited to: stock based compensation,
determining the allowance for doubtful accounts, valuation of inventories,
recoverability of long-lived assets, useful lives used in calculating
depreciation and amortization, and valuation of intangible assets.

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