Sweegen announced the commercialization of its newest advancement in sweetness, the high-intensity sweetener brazzein. Starting this month, food and beverage brands seeking new ways to create better-for-you and reduced sugar products can begin product development activities with Sweegen's Ultratia™ brazzein. Samples are ready for brands interested in expanding their sugar reduction toolkits with cost-competitive ingredients to sugar.

Brazzein is 500 to 2,000 times sweeter than regular sugar and low-calorie, making it an excellent alternative to sugar, artificial sweeteners, and old generation nature-based sweeteners such as stevia rebaudioside A. Brazzein is a protein sweetener that promises little to no bitter aftertaste and helps reduce sweet linger, thereby reducing the taste challenges that have historically been a problem in the natural sweetener space. Brazzein is ideal for sugar reduction across various food and beverage applications.