Diana Pet Food has opened its modern pet food facilities in a ceremony on
"This site marks a turning point for Diana Pet Food in APAC: Our investment in
The factory in Chuzhou will host a spray dryer on its site as the first Diana Pet Food factory in APAC (
THE CLOSER, THE BETTER
The fortified local set-up will enable the company to serve its customers in the region agile, targeted and according to their needs. This approach comes with a long tradition as addressing regional markets with local production sites forms a long-standing strategy at Diana Pet Food. The unique local technical and sales network developed by Diana Pet Food ensures real proximity and customer service for manufacturers.
Diana Pet Food regional teams understand the local pet food market needs and challenges in-depth. They are designing solutions perfectly adapted to meet the local expectations. Close to raw materials, Diana Pet Food also guarantees an efficient supply chain and back-up solutions for manufacturers around the world.
THE FIRST EXPERT MEASUREMENT CENTER IN
Another feature to strengthen the local presence on the market includes an expert measurement center called Panelis. It leads as worldwide expert in pet food palatability measurement providing its clients with studies on cats and dogs' feeding behaviors and preferences. Panelis also delivers insights about owners' perception of their pets' feeding experience.
This leading expertise builds on scientific excellence and a strong sense of ethics - two of Panelis' integral assets. The center's teams ensure that all studies contain reliable and objective information, based on repeatable and controlled testing methodologies. Pet-friendly and quality driven, Panelis has conceived protocols that respect product characteristics and the natural and specific feeding rhythms of cats and dogs. The pet specialists are carefully choosing and gently training the pets to become tasting experts. Since they can obtain accurate answers only from healthy, happy, and stress-free pets, Panelis has created the most pet-friendly environment for all its little furry gourmets!
Panelis provides this expertise to help market players better serve consumers. Therefore, it relies on both its expert centers in
AN ECO-FRIENDLY FACTORY
The facilities bring one more benefit. They entail high standards of environmental friendly design and processes. This goes in line with the Chinese tradition of environmentally friendly construction and the sustainability approach of Diana Pet Food. The company is embedding sustainable measures along its entire value chain.
As first, the pet food factory in
ABOUT DIANA PET FOOD
Diana Pet Food is the global leader and pioneer of high value solutions improving pets' well-being and owners' satisfaction. The entity provides multiple products and services improving pet food palatability, pet health, and pet food protection. Diana Pet Food is present on five continents with 1090 employees, 18 industrial sites, 18 sales offices and 4 expert measurement centers with 980 cats and dogs.
Diana Pet Food is part of the
Further information is available at www.diana-petfood.com and on the company's CSR approach: www.diana-petfood.com/emea-en/approach/sustainability.
Contact:
Valerie CAI
Diana Pet Food APAC Marketing Manager
vcai@diana-petfood.com
.
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