Syntonic announced the appointment of Randy Smith as its vice president of corporate and business development. In his role, Randy will apply his consumer media expertise to lead global expansion of the Freeway by Syntonic® service and upcoming Over-the-Top content services. Alternative mobile access models, such as sponsored data, data rewards, and subscriptions, are becoming increasingly popular with carriers and content providers to grow acquisition, engagement, and monetization of their consumers. Randy will help Syntonic drive new Freeway by Syntonic business opportunities, including possible mergers or acquisitions, and development of international markets, where consumer demand for mobile content is severely limited by the expense of prepaid-metered data plans. Randy brings more than 20 years of experience to Syntonic, developing strategic partnerships, overseeing mergers and acquisitions, creating business opportunities, and managing product creation and distribution. Prior to Syntonic, he served as vice president of product management for PC, mobile, and smart TV products at DTS. Randy also held several executive positions at Microsoft, supporting the Windows Phone platform and building out the partner ecosystem for Windows Media Audio and Video streaming technologies.