Tanla has developed several tailor-made solutions that enable conversational commerce for large businesses, public sector entities and SMBs. A WhatsApp-based solution by Tanla specifically addresses SMBs' need of simplifying the end- to-end process ­ from selling products on WhatsApp to engaging with customers. Equipped with rich media, messaging list, flows, catalogue management and many more advanced features, the solution enables ONDC seller app interface on the WhatsApp platform.