TechFinancials, Inc. announced that it has appointed Mr. Jonathan Shkedi as new CEO within its online broker division, OptionFair. Mr. Shkedi has spent the last three years as V.P. Sales for the B2B software licensing division of the company. His success in this position has prompted his promotion to the management team of the Company.

As CEO of OptionFair, Mr. Shkedi brings with him a rich experience in sales, media and affiliate positions in a variety of online industries. The new appointment is part of a strategic plan to take OptionFair forward and extend the division's global reach as the Binary Options market looks set for exponential growth.