(MT Newswires) -- Nerio Alessandri, CEO of Technogym, a leader in intelligent equipment for fitness, health and sport, highlights the use of artificial intelligence (AI) to personalise the company's wellness programmes. By integrating elements such as nutrition, training and mental approach, Technogym seeks to offer a holistic experience to its users.

Alessandri emphasises the need for Technogym to increase its operational expenditure in order to remain at the cutting edge of technology. The last two years have seen unprecedented investment in digital transformation and the development of the Internet of Things.

In response to the post-Covid trend towards outdoor activities, Alessandri notes a growing preference for a hybrid approach to fitness. Users are looking for variety in their training routines, alternating between sessions at home, at work or in fitness clubs.

Technogym has identified significant growth opportunities in several regions of the world. In the Middle East, the company is involved in major projects such as Neom in Saudi Arabia. In Asia-Pacific, emerging markets such as India offer new prospects.

Despite the importance of the US market to Technogym, Alessandri remains confident in the face of inflation and input costs. He says the company has the ability to lock in prices, underpinned by its premium positioning and value-added approach.

The integration of AI into Technogym's products and services aims to create a connected wellness experience. With nearly 25 million people using their My Wellness Cloud ecosystem and 55 million daily users of their technologies, Technogym is focused on connecting and educating to promote a sustainable wellness culture.

Technogym will have the honour of being the Official Supplier to the Paris 2024 Olympic Games. This collaboration is seen as an opportunity to strengthen the brand over the long term, rather than simply increasing sales in the short term. The credibility of the Technogym brand is strengthened by the support of international athletes and champions.

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