TV-Spot @ YouTube
The images of the campaign show how in every-day situations two are better than one: When painting, two paint rollers achieve better coverage - as do two networks when surfing the web. The same is true for the espresso shot in your latte: Two are stronger than one. Starting from 14th April, the messages will be spread not only in television commercials, in cinemas and online, but also in special formats to suit the theme: For instance, commercials have been booked during two-part episodes running back to back. After all: Two episodes are better than one. The television commercial conveys a double message: If viewers activate the song-recognition app Shazam and the song in the commercial is recognized, the app automatically leads them to the website of the O2 cinema day. O2 customers receive two cinema tickets for the price of one. It is true also for the movies: Two are better than one.
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