[30.11.20] PRESS RELEASE

MONTHLY AUDIENCES: NOVEMBER 2020

  • - 27.8% individuals aged 4+ (+0.4pt)

  • - 34.9% W<50PDM* (+0.8pt)

  • - 31.6% 25-49 year-olds (+0.8pt)

Best month in 2020 to date

TF1 group very clear leader among target audiences, with strong growth

Best month among W<50PDM since August 2007, at 34.9%

Best month among 25-49 year-olds since June 2014, at 31.6%

  • - TF1: best month among W<50PDM since October 2018, at 23.6%

  • - TMC: second-best month ever among 25-49 year-olds, at 5.1%

  • - LCI: best November ever with 1.2% share of individuals aged 4+ (+0.4pt vs November 2019)

  • - TF1 Séries Films: undisputed HD DTT leader among W<50PDM for third consecutive month, at 2.7%

* Women aged under 50 purchasing decision makers

  • Best month among W<50PDM since October 2018, at 23.6%

  • Successful makeover for access prime time

  • Very high ratings for TF1 news

  • Across-the-board success for TF1 entertainment shows

Strong year-on-year growth among target audiences:

+0.9pt W<50PDM, +1pt 25-49 year-olds

Best month among individuals aged 4+ since June 2019 (20.1%), best month since July 2018 among 25-49 year-olds (21.3%)

- TF1 posted 7 of the top 10 audience ratings in the month, including the no.1 Peak of 11.3m viewers for the address by President Macron

27 Programmes with more than 7.0m viewers

- FOCUS ON SUCCESSFUL ACCESS PRIME TIME MAKEOVER

Following the successful gamble three years ago of running a daily soap (DEMAIN NOUS APPARTIENT) in the 7.20pm slot, the makeover of TF1's access prime time schedules has proved a success.

Best performance for more than a year in the 5.25pm - 8pm slot among individuals aged 4+, 17% share

Best performance since September 2014 in the 5.25pm - 8pm slot among W<50PDM, 22% share

Every day at 5.15pm, FAMILLES NOMBREUSES is outperforming. The show, produced by TF1 Production, averages 1.9m viewers and 27% of W<50PDM (peak: 32% of W<50PDM) / 31% of women aged 25-34

The highlight of November on TF1 was the runaway success of its new daily soap ICI TOUT COMMENCE, produced by Newen: 11 million people have tuned in since the launch. The show has generated around 7 points of extra audience share among individuals aged 4+, 13 points among W<50PDM, and 17 points among 15-24 year-olds, versus the performance in the slot at the start of the back-to-school period.

The figures speak for themselves:

Average 4.1m Week 1 viewers: 21% individuals aged 4+ / 27% W>50PDM / 33% 15-24 year-

olds

Peak viewing figures: 4.4m

Peak share of individuals aged 4+: 22%

Peak share of W>50PDM: 29%

Share of 15-24 year-olds: 43%

The show has helped TF1 record its best month in this time slot since:

2009 (by number of viewers)

2014 (by share of individuals aged 4+, W<50PDM and 15-24 year-olds)And in the 7.20pm slot, DEMAIN NOUS APPARTIENT averaged 4.0m viewers (peak: 4.3m) and is the most-watched show among W<50PDM at 19%

TF1 news still sets the standard, and continues to widen the lead over its nearest rival

TF1 EVENING BULLETIN

  • - November 2020 averages: 7.3m viewers, 27% share of individuals aged 4+

  • - Strongest year-on-year growth of any 8pm bulletin (+1.4 pt share of individuals aged 4+)

  • - Lead of 1.1m viewers over main rival, widened over the last 12 months (vs. 0.8m Nov 19, 1.0m 2020

YTD)

- TF1 took 19 of the top 20 audiences for an 8pm bulletin in November

- Peak of 10.1m viewers on Tuesday 24 November (rising to 11.3m for the address by President Macron)

LUNCHTIME BULLETIN

  • - November 2020 average: 6.5m viewers, 42% share of individuals aged 4+

  • - Best November since 2013

  • - Still well ahead of closest rival, with gap widened to 3.1m viewers (vs 2.6m in Nov 19, 2.8m in Oct 20)

  • - Peak of 8.1m viewers on Sunday 15 November

  • - All of TF1's 1pm bulletins attracted bigger audiences than its rivals

SEPT A HUIT had its best month since November 2015 with 4.8m viewers (November 2020 average) and highest monthly audience share since February 2016 (23.1% of individuals aged 4+)

Peak of 5.3m viewers on Sunday 15 November, best audience since February 2015

Not to mention undisputed leadership in viewing figures for major news events:

Emmanuel Macron's address on 24 November: 11.3m viewers Jean Castex's press conference on 12 November: 5.3m viewers

Prime time: strong performance among target audiences, with stand-out successes

Very high ratings for the return of BALTHAZAR: peak of 8.1m viewers, average 6.9m , 30% share of individuals aged 4+ and W<50PDM)

TF1 entertainment shows at their highest level:

KOH LANTA: average 40% of W<50PDM and 49% of 15-34 year-olds (peak of 6.3m viewers)

MASK SINGER: average 39% of W<50PDM and 43% of 15-34 year-olds (peak of 5.5m viewers)

Portugal-France Nations League football: 7.2m viewers, 27% individuals aged 4+, 44% men aged 15-49

Not to mention seasonal specials:

Christmas TV movies: 30% share of W<50PDM so far in November, best performance in this slot for 2 years (since November 2018).

A very long way ahead on target audiences 2nd best month ever among 25-49 year-olds with 5.1%

QUOTIDIEN: average 2.1m viewers, 15% of 25-49 year-olds

TMC posted 8 of the month's top 10 DTT audiences, including the top 6

QUOTIDIEN: best month ever with 2.1m viewers (+0.5m year-on-year)

Second best month ever by audience share: 8% individuals aged 4+ and 15% 25-49 year-olds

Movie offering: 1.1m viewers on average

Including the 7ème COMPAGNIE sagas (peak of 1.7m) and STAR WARS (peak of 1.3m)

Tribute documentary FLUCTUAT NEC MERGITUR: best audience for a documentary this season, 1.0m viewers and 8% share of 25-49 year-olds

Best November ever for LCI with 1.2% share of individuals aged 4+

(+0.4 pt vs November 2019)

6.5 million people watch LCI every day

Consistently strong viewing figures for major news events:

  • 13 hours of live coverage of US election night on 3/4 November (viewing figures up 81%, audience share up 0.9 pt at 2.0%, peak audience of 347,000 at 11.21pm). Best figures since December 2018 for the 7.30am - 10am slot on Wednesday 4 November (223,000 viewers, 4.7% of individuals aged 4+)

  • 618,000 viewers for Olivier Véran's press conference on 5 November (no. 2 news channel)

- best press conference audience since back-to-school period

  • 576,000 viewers for Jean Castex's press conference on 12 November

LCI posted year-on-year growth across all its weekday and weekend time slots

  • EN TOUTE FRANCHISE hosted by Amélie Carrouer (348,000 viewers, 1.7% share). Most-watched news channel, viewing figures up 90% and share of individuals aged 4+ up 0.7 pt year-on-year

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TF1 - Television Francaise 1 SA published this content on 01 December 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 02 December 2020 08:42:04 UTC