The Character Group plc announced the appointment of three new Board directors and changes to the duties and responsibilities of certain of the existing executive directors of the company. The Group has seen considerable growth over recent years both in the UK and internationally. To further strengthen the Group's expanding and growing operations and to allow for an orderly succession, Character is making the following changes at Main Board level: Richard King, one of the founders and the Executive Chairman since the Company's flotation in 1995 has informed the Board that he intends to relinquish his executive role on the Board with effect from 1 February 2016.

He will remain in office as a non-executive director and Chairman of the Board. Kiran Shah is currently Group Finance Director and Joint Managing Director of the Group and Jon Diver is Group Marketing Director and Joint Managing Director. Kiran and Jon will remain Joint Managing Directors of the Group, however, they will relinquish their respective roles as Group Finance Director and Group Marketing Director with effect from 1 February 2016.

The Board announced that Mark Dowding, the Group's current Chief Financial Officer and Company Secretary, is to be promoted to the position of Group Finance Director on the Board with effect from 1 February 2016. Mark holds a Master of Business Administration degree, is a Member of The Association of Chartered Certified Accountants and also a Member of The Institute of Chartered Accountants in England and Wales. The Board also announced that, with effect from 1 February 2016, Jerry Healy, currently the Marketing Director of the Group's principal subsidiary (Character Options Limited), will be appointed to the Board and promoted to the position of Group Marketing Director.

Jerry joined Character Options Limited as Head of Marketing in 2004 and brought with him a wealth of experience having worked with a number companies in the toy and computer games industries. Prior to joining Character Options he worked for Hornby Hobbies, Matchbox and Mattel both in the UK and Europe and at Sony Computer Entertainment Europe. In 2006 he was promoted to Character Options' Marketing Director.

He has been integral to the development of the marketing function within the Group. Following the sad passing of Lord Birdwood in July last year, David Harris has been the sole non-executive director of the Company. The Board has been seeking a suitable candidate to augment the Board since that time.

It is therefore pleased to announce that Clive Crouch has agreed to accept an appointment as an independent non-executive director of the Company and join the Board with effect from 1 February 2016. Clive has had a successful 35-year career involved in broadcasting. He was a member of the senior team that launched GMTV, successfully developing its positioning within television and licensing.

He held the roles of Sales & Marketing Director (1992-2007) and subsequently Chief Operating Officer (2007-2010) before moving on to establish his own media consultancy business. He is also actively involved in the Toy industry and is a Fellow of its children's charity The Fence Club. Executive Directors Joe Kissane (Managing Director, Character Options Limited) and Michael Hyde (Managing Director, Far East Operations) continue in their current Board positions.