Gap : Old Navy Makes a Promise to Women Everywhere
August 30, 2021 at 03:12 pm EDT
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Old Navy
August 30, 2021
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Old Navy's BODEQUALITY message to customers starts with a simple but impactful greeting-'Dear Women Everywhere'-with a promise to revolutionize the shopping experience. This letter to women made its way to customers' email inboxes, front and center in stores and online, and even on a billboard in the heart of Times Square.
BODEQUALITY was an enormous effort, with more than 20 cross-functional teams involved over the past few years. To celebrate, we gathered just a few of the many faces that turned this dream into reality. Together, they've joined forces in reading the Dear Women Everywhere letter aloud, reinforcing our commitment to being Customer Curious every single day.
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Gap Inc. published this content on 30 August 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 30 August 2021 19:11:01 UTC.
The Gap, Inc. is a specialty apparel company in America. The Company offers apparel, accessories and personal care products for women, men and children. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories and lifestyle products for men, women and children. It is an omni-channel retailer, with sales to customers both in stores and online, through Company-operated and franchise stores, websites, and third-party arrangements. Its omni-channel services, including buying online pick-up in store, order-in-store, find-in-store, and ship-from-store, as well as enhanced mobile-enabled experiences, are tailored across its collection of brands. Gap includes adult apparel and accessories, GapKids, babyGap, Gap Maternity, GapBody, and GapFit collections. Banana Republic is a premium lifestyle retailer celebrating exploration and self-expression through timeless quality, versatile fabrics, and exceptionally made womenswear, menswear, and home designs.
THE GAP, INC. 
