The Home Depot is deploying the Adobe customer data platform to get a deeper view of customer journeys and to enhance the omnichannel experience.

The data platform is part of Adobe's Experience platform, according to a press release.

The technology will allow the home improvement retailer to deliver personalized campaigns within 24 hours, a strategy which previously took seven to 10 days to deliver.

The effort is an expansion of Adobe's continuing partnership with The Home Depot.

"With so many touchpoints, the Adobe partnership will provide comprehensive insights into the customer journey. This will enable The Home Depot to optimize experiences across channels while refining marketing investments. This marks the next phase of a partnership that began with digital tools including web analytics and A/B testing, as well as creative cloud applications to design and deliver new online services and experiences," stated the release.

"The Home Depot made early investments in providing omnichannel shopping experiences, and these digital and physical assets continue to guide our strategic priorities," Melanie Babcock, vice president of integrated media at The Home Depot, said in the release. "Our expanded partnership with Adobe will enable us to enhance the customer experience even further, driving personalization at scale and further optimizing The Home Depot experience across online and in-store."

"Making the digital economy personal is the priority for leading enterprise businesses worldwide and a relentless focus on personalized customer experience has long been the guiding light for The Home Depot," Anjul Bhambhri, senior vice president, Adobe Experience Cloud, said in the release. "With Adobe Experience Platform, The Home Depot can align teams around a single view of the customer, with strict governance and activation capabilities that will make experiences even more connected and relevant."

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