The Pulse Beverage Corporation Establishes International Presence in Mexico; Carlos Villarreal to Be Head of Mexican Venture
Pulse's Mexican venture will be headed by Carlos Villarreal and his team, collectively, Borrega Consulting Inc. (Borrega). Mr. Villarreal was responsible for the Mexico introduction and distribution of Monster Energy Drink(R) in 2004 and led the expansion across all of Mexico up until June, 2010. Mr. Villarreal has worked with brands such as Dr. Pepper Snapple and Miller, among others, in their entry/distribution strategies. He has also served as a Director for Anheuser-Busch and for Grupo Modelo (Corona) in the U.S. and Mexico.