Serving as instead’s Co-Chief Creative Officer is actress, producer, talk show host and entrepreneur
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An innovation in the natural lawn care market, instead’s tailored, pour-and-spread formulas are delivered directly to your door for a simple, gimmick-free solution that eliminates any guesswork. Made entirely of natural ingredients - and transparent about all of them, instead fertilizers feature molasses, wheat flour, feather meal, blood meal, nitrogen, alfalfa, soybean meal and more. These natural materials provide optimal nutrients to lawns...and peace of mind to users. When used as directed, instead creates lush barefoot- and paw-approved lawns that users can feel good about.
For yards that aren’t just different but better, instead is committed to helping others take care of our planet. Sustainable bags are made of 25% braskem (a bio-based plastic made from sugarcane), and shippers are 100% recyclable. instead fertilizer’s slow-release, natural ingredients are formulated to produce strong, thick lawns that can help crowd out weeds to help reduce the need for herbicides, and help keep the ecosystem thriving.
instead is a direct to consumer offering that will work with support from 1868 Ventures, a corporate venture capital fund and business incubator committed to supporting early stage companies focused on natural alternatives, sustainable products and packaging, and other category innovations.
“1868 Ventures works with challenger brands and products that have the gravitas to be disruptive and meet the evolving needs of today’s Millennial homeowner”, said
Featuring smart, customized plans designed for your region and delivered to your door, instead is sent seasonally, eliminating any guesswork, inconvenience and need for storage. Seed and fertilizers include:
Happy Lawn Summer Fertilizer greens, thickens and strengthens grass against the stressful heat of summer. This never-burn (when used as directed) blend of wheat flour, feather meal and molasses has just the right amount of nitrogen to help your lawn bounce back in the fall.
Happy Lawn Fall Fertilizer greens, thickens and strengthens grass for better winter survival. Packed with nutrients from ingredients like alfalfa and molasses, it helps lawns weather colder temperatures to flourish in the spring.
INSTEAD is available for purchase at www.chooseinstead.com. Shipping begins in March.
For more information on instead, please visit www.chooseinstead.com, Facebook: @Instead; Instagram.com: @choose.instead; and Twitter: @ChooseInstead.
About 1868 Ventures:
1868 Ventures is a venture capital fund committed to supporting innovative, early stage companies focused on natural and organic fertilizers and controls, sustainable products and packaging and other innovating products and technologies. A nod to the 153-year heritage of ScottsMiracle-Gro, 1868 Ventures works with entrepreneurs, brands and technology that can help meet the evolving needs of gardeners and growers of all sizes and backgrounds. www.1868Ventures.com.
Contact:
Susan@MastersMallory.com
551.404.3963
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/abfd5a1e-e8c9-49a7-a950-d4f01cb8b0a7
instead Debuts a New Natural Way to Lawn
instead’s Co-Chief Creative Officer actress, brand builder, and talk show host Drew Barrymore
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