Times China : and NIO Reach Strategic Cooperation in Pursuit of the Ideal Life

2021.09.08 Times China and NIO Reach Strategic Cooperation in Pursuit of the Ideal Life

A contract signing ceremony for strategic cooperation between Times China and NIO was held in Times C-Town on September 8, 2021. The two sides will cooperate toward the expansion of resources and channels, new energy facilities and network planning, crossover brand marketing and the creation of user communities based on long-term strategic development, in the process developing a comprehensive strategic partnership.

Mr. Huang Kai, general manager of the Marketing and Brand Center of Times China, and Mr. Chen Qing, general manager of NIO Guangzhou Branch, signed the letter of intent with respect to strategic cooperation.

· Times China and NIO embarked upon their strategic cooperation

The ceremony was attended by General Manager Huang Kai, of the Marketing and Brand Center of Times China; Deputy General Manager Ao Chengtao, of Times Commercial; Senior Executive Nie Xinghua, of the Network Planning and Development Department of NIO; General Manager Chen Qing, of NIO Guangzhou Branch; and Deputy General Manager Chen Xiaowen, of NIO Foshan Branch. Representatives from the two sides gave speeches in which they expressed the highest hopes and expectations for the relationship. It is anticipated that the two sides will create and inspire an ideal lifestyle for their users by building a new, win-win service ecology characterized by sustainable development.

·Times C-Town

Times C-Town is Times China's first project designed to highlight the integration of city and industry, culture and people. Thus, it's a masterwork of urban renewal and industry transformation in the upgrading and rejuvenation of Foshan. Through the incorporation of services such as residential planning and construction, commercial service, industry and business, Times C-Town will be a vigorous urban public environment that satisfies the needs and trends of modern consumption. It will do so by attracting automotive industry resources and creating commercial models. Upon the completion of the C-Town project, it will be Southern China's largest automotive culture experience center. Thus, the automotive industry will at last have its landmark in the Guangdong-Hong Kong-Macao Greater Bay Area.

· Visit Times C-Town

· Experience NIO's smart electric vehicles

NIO is committed to providing high-performance smart electric vehicles, superb user experience and lifestyle enhancement for its users, all of which is consistent with the "life stylist" brand concept of Times China. Accordingly, Times China and Guangzhou NIO will soon introduce the "Ideal Life Season" in order to generate new interactions among elements of the service ecology, most notably marketing, experience and the user.

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