Tinybeans Group Limited announced the appointment of Zsofi Paterson, as its new Chief Executive Officer (CEO), effective 17 July 2023. Ms Paterson is an experienced scale-up CEO with a strong track record in building and leading high performing teams to drive revenue, earnings and brand growth in digital subscription and digital revenue businesses in the USA, Australia and other key international markets. Most recently Ms Paterson was the CEO of Loup, a portfolio of digital health & wellness subscription products including Centr, by Chris Hemsworth.

As CEO, Ms Paterson led both the Loup and Centr businesses in the USA and Australia, increasing subscribers by 300% and revenue by over 500%, over 3 years. In 2022, Ms Paterson led the successful sale of Centr and Loup to New York based private equity business, HighPost Capital for over $100 million. Post sale, Ms Paterson was retained by HighPost as CEO of Centr Australia to manage the continued growth of the business whilst transitioning it to its new ownership.

Prior to this role, Ms Paterson was Head of Business Development for Nine Entertainment, responsible for launching new products and partnerships to create new, diversified revenue streams across the Nine Group's broadcasting, digital publishing and Video on Demand Channels. Ms Paterson has also spent 4 years living and working in the USA as the Director of Strategy for talent management and digital consultancy ROAR, driving strategic outcomes for digital start-ups in the entertainment, media and consumer industries with data and content led strategic plans, together with managing key partnerships for clients with retailers, brands and talent. She also spent a year as Content Acquisition Manager for Vessel (acquired by Verizon), where she developed and executed content strategy and negotiated license deals designed to drive customer acquisition and retention.

Ms Paterson will bring to the role a deep understanding and expertise in digital content, data and analytics, product and engineering, marketing, and a passion for creating an amazing consumer journey. Ms Paterson also has a proven track record of working successfully with high-profile talent and influencers to drive revenue and brand awareness across multi regions, as well as negotiating and structuring B2B partnerships with major brands. A mother of two young daughters, Ms Paterson has been a Tinybeans user for the past 3 years and is excited to have the opportunity to build off the strong base that has been created to unlock the great opportunity and potential of the business.

Ms. Paterson holds a Bachelor of Laws (Hons) and Bachelor of Performing Arts from Monash University and Graduate Certificate in Management from AGSM at UNSW Business School. Ms Paterson started her career as a lawyer at DLA Piper with a focus on representing and advising technology, retail and consumer product companies in commercial litigations involving contractual, licensing, trade practice and IP disputes.