Tofutti Brands Inc. announced that is expanding its line of dairy-free cream cheeses by introducing a new flavor, Better Than Cream Cheese Smoked. Smoking cream cheese has gained a cult following since becoming popular on social media last year, highlighting America's hankering for smoked foods. Better Than Cream Cheese Smoked joins the company's current flavors Plain, Whipped Plain, Garlic & Herb, andbs & Chive.

All Tofutti products are vegan, making any animal ingredient a non starter. A combination of natural smoke flavors and bits of plant-based jerky give Better Than Cream Cheese Smoked its smoky flavor. Tofutti gave customers their first taste of Smoked at Natural Products Expo West in March and it was met with resounding approval.

But to get Smoked into the hands of customers as soon as possible, Tofutti has partnered with PlantX.com, making Smoked available for purchase right now. PlantX is an online marketplace for plant-based, vegan products, so teaming up with PlantX makes a lot of sense. All of Tofutti's vegan cheeses and sour cream products are sold on PlantX.

Smoked is part of a series of initiatives that Tofutti has undergone to keep pace with the increasingly competitive plant-based market. Last year, the company unveiled new packaging and branding, which in April earned Tofutti a winning spot in the 2023 Graphic Design USA American Package Design Awards.