Tofutti Brands Inc., the company that started it all in the dairy-free foods industry, begins launching its new packaging later this month. Plant-based before plant-based was cool, Tofutti's new look improves branding and puts the company in a better position to compete in an ever-growing and competitive market. Tofutti's new black packaging with bold lettering has a retro feel, fitting for a company founded in 1981.

However, it's not just Tofutti's packaging that has changed. Last summer the company debuted a revamped logo with is the word “vegan.” Vegan being the operative word, as the company found that vegans and vegetarians are Tofutti's largest and most devoted group of customers. And Tofutti didn't leave out important buzzwords on its new packaging.

All Tofutti's products now say “plant-based” and on the company's vegan cheese and sour cream products “gluten-free” is listed. Previously, that messaging was not on some products; certifications like Kosher Parve and Halal will continue to be appear as well. Tofutti is confident that the new branding, in addition to improvements in social media and digital marketing, sales, and distribution will help ensure the company remains a leader in plant-based foods.