Touchstone Bankshares, Inc. announced the appointment of Michelle H. Simon as Senior Vice President and Marketing Director at the Bank. Simon will be responsible for leading key priorities such as designing and implementing marketing strategies, directing sales initiatives, and improving brand awareness. Simon began her new role with Touchstone Bank in mid-July 2022.

Most recently, Simon served as Director of Public Relations and Corporate Communications at a multi-billion-dollar financial institution based in Virginia, where she led the public relations and corporate communication initiatives, marketing sales campaigns, and specialized commercial bank marketing efforts. Simon has served as a lead marketer in the community banking industry throughout her career. Her career achievements include developing award-winning sales, marketing, and branding initiatives as well as distinct brands, product lines, and marketing/advertising strategies for community banks of various asset sizes.

Simon holds a Bachelor of Science degree in Journalism with a focus in Advertising from West Virginia University and is a graduate of the American Bankers Association'sSchool of Bank Marketing and Management. She holds her CFMP license and is a member of the Virginia Banker's Association Marketing Committee and a past board member of the ABA Marketing Association.