General Cannabis Corp. announced several changes to its executive management team. Current Board Member and major investor, Adam Hershey, was appointed as the Company’s Interim CEO. Steve Gutterman stepped down from his CEO and Director roles and will be leaving the Company to pursue other opportunities, effective immediately. Tim Brown, Founder and CEO of Trees, will be joining the Board upon the first closing of the recently announced foundational Trees acquisition. Richard Travia, current Independent Board Member, has been named Lead Independent Director and has initiated a comprehensive search process to select a permanent CEO to lead the Company into its next phase of growth. Mr. Hershey was initially appointed to the Board on July 13, 2020. He has over 25 years of investing experience in public and private markets and is currently the Founder, Managing Partner and Portfolio Manager of Hershey Strategic Capital, LP. He is also the Founder and Managing Member of several investment partnerships that focus on providing growth and expansion capital to public and private companies.