Tribal announced that it has signed a £3.1 million, 5-year contract with Kings College London to provide the university with its Tribal:Cloud service. The incremental revenue from the contract is £2.1 million, and includes an incremental Annual Recurring Revenue value of approximately £0.3 million per year, commencing in June 2021. An existing on-premise customer of Tribal Group, King's College London has elected to migrate its current Student Management System (SMS), SITS: Vision, to the Tribal SITS Cloud, providing an improved student experience and delivering operational efficiencies for the university.