Tripadvisor Inc. announced it has signed a letter of intent to engage in a promotional collaboration with Atout France, the French tourism development agency leading the country's post-pandemic travel and hospitality recovery efforts. The deal announcement follows Tripadvisor CEO and co-founder, Stephen Kaufer, meeting in Paris on November 4th with Atout CEO, Caroline Leboucher, during the Destination France Summit hosted by French President Emmanuel Macron. This strategic alliance will allow Atout France to leverage Tripadvisor's first party data and reach, which will be instrumental in the promotion of France as a destination.