1367790 Alberta Ltd. and 2186774 Ontario Inc. signed a letter of intent to acquire Trusted Brand 2016 Inc. (TSXV:HAH.P) in a reverse merger transaction on January 30, 2017. Trusted Brand 2016 will acquire all of the issued and outstanding shares of 1367790 Alberta Ltd. and 2186774 Ontario Inc. (together, the "Holmes Services Companies") in exchange for the issuance of 30 million common shares of Trusted Brand. Trusted Brand will, in conjunction with the completion of the Holmes acquisition, complete a private placement of up to 12.5 million common shares. The consideration of 30 million shares will represent 87.3% of the issued and outstanding shares of Trusted Brand after the completion of the Holmes acquisition and prior to the concurrent financing. Post-closing of acquisition and concurrent financing, former shareholders of the Holmes Services companies will own approximately 64.5% of Trusted Brand 2016. Principal shareholders of the Holmes Services companies, Mike Holmes, Seth Atkins and Drew Atkins will hold approximately 47.5%, 3.1% and 13.9% of Trusted Brand 2016, respectively. Trusted Brand will change its name to Holmes Trusted Services Inc. Upon completion of the Holmes acquisition, Trusted Brand's board of directors will change with certain resignations and the appointment of Holmes Services Companies' nominees. Seth Atkins, is the proposed President, Chief Executive Officer and Director, Mike Holmes, is the proposed Executive Chairman and Director, Charidy Lazorko, is the proposed Chief Financial Officer, Karen Stewart, is the proposed Director, and Dave Antony is the proposed Director. The transaction is subject to conditions including completion of the concurrent financing by Trusted Brand, approval of the final terms and conditions by the board of directors of the Holmes Services Companies and the board of directors of Trusted Brand, majority of the minority shareholder approval, satisfactory due diligence, a definitive share acquisition agreement and receipt of applicable regulatory approvals.