Tuya Smart announced a strategic partnership with Erajaya Active Lifestyle ("EAL"), the leading company in the marketing, distribution, and retail of active lifestyle products, including Internet of Things (IoT) and its ecosystem, lifestyle devices, smart home and active fashion products. Tuya has empowered a portfolio of exciting smart home products under the IT: Immersive Tech brand which is the brainchild of EAL's synergistic collaboration, and brings premium smart home experience with affordable price to the Indonesian market. According to Statista, by 2025 the global smart home market volume will reach a value of USD 2.2 billion, with the household penetration rate hitting 12.7%. The Indonesian smart home market in growing rapidly and is expected to reach USD 695.5 million by 2025, making it an important country in the Asia Pacific region. By providing a one-stop IoT PaaS-level solution of hardware development tools, cloud services, and a smart business development platform, Tuya Smart helps its customers and partner go to market quickly and take advantage of the growing demand for IoT smart home devices. By the end of June 2021, the SKUs empowered by Tuya reached 410,000, in over 1,100 devices categories. Through this cooperation with Tuya, the new IT Smart Home brand has so far launched IT Smart Air Purifier and smart filters, IT Smart CCTV Camera, IT Smart LED Lightbulb, IT Smart Filament Lightbulb, IT Smart LED Lightstrip and IT Smart Disco Light, all of which offer integrated control on the IT Smart App.