TV Azteca announced that it is launching together with Vault AI, "Real Unscripted", a consumer insights prediction platform for unscripted content. To optimize the "Real Unscripted" platform for both COVID-19 and post-COVID-19 use cases, Vault AI developed the product in cooperation with blue chip streaming and linear television clients in the US and globally. This cooperative development empowered Vault AI to not only predict audience engagement, demographics, and demand drivers as they do for Scripted content, but also expand features to replace traditional research methods such as dial testing.