TV Azteca, S.A.B. de C.V. Names Rafael Rodríguez as CEO
January 25, 2021 at 05:46 pm EST
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TV Azteca, S.A.B. de C.V. announced that its Board of Directors appointed Rafael Rodríguez Sánchez as the new CEO, as part of its renewal process towards the future. Rafael Rodríguez takes the helm of TV Azteca to continue and to reinforce the transformation and the alignment of processes within the company that Benjamín Salinas started, which involved profound structural, organizational and financial transformations to assure the success, soundness and solvency of the company into the future. This will allow TV Azteca – which has gone through very difficult times in face of the health emergency – to continue offering the best television content to its audiences, and furthermore, to bring them innovative platforms that characterise the new technologies For 20 years, Mr. Rodríguez has been an essential part of Grupo Salinas, particularly in the construction of today's TV Azteca, where his talent as Legal Director has allowed to promote renewal processes in all areas of the company. Rafael Rodríguez is a Lawyer from La Salle University and has studies in Telecommunications from the Instituto Tecnológico Autónomo de México and Law from the Institute of Directors in England.
TV Azteca SAB de CV (TV Azteca) is a Mexico-based company engaged in the production, broadcasting, marketing of free-to-air television shows and selling advertising spots. The Company operates four national networks through around 460 digital transmitters throughout Mexico that air diverse programming genres, such as live entertainment, reality, sports, musical, variety and talent shows, series and newscasts in Spanish. The Company owns one Mexican first-division soccer team, and the TV Azteca Digital platform. In addition, it operates a fiber optic network in Peru. Some of its content is aired in the United States, Canada, Latin America, and Europe through broadcast or pay TV systems, and it also has been exported to more than 100 countries. TV Azteca has strategic alliances with different content providers for the broadcasting of TV shows and movies.