Meizu high-definition smartphone for China includes u-blox GPS

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Slim, feature-rich M9 Android phone delivers powerful multimedia features

Thalwil, Switzerland and Guangdong, China – August 30, 2011 – u blox’ ultra-sensitive GPS chip UBX-G6010-ST is at the heart of Meizu’s latest M9 multimedia smartphone with GPS. Developed for the Chinese market, the M9 boasts a long list of attractive features including 3.54-inch high-resolution display with 16 million colors, multi-touch support, web browser, camera, HD media player, and 3D games.

It also includes out-of-the-box GPS features such as navigator, digital compass, and accelerometer. A vast library of location-based Apps can be downloaded via Google’s online Android Market.

"The sleek, light-weight M9 is our second generation smartphone which delivers the interactivity, powerful applications and vivid multimedia display that consumers in China demand,” said Mr Huang Botiao, Director at Meizu, “This includes a wide range of compelling location-based applications and services which require the highest-performance GPS receiver available. For the M9, u blox GPS technology was the clear choice.”

“Meizu has quickly established itself as an innovation leader for smartphone design in China” said Adrian Tan, General Manager of u-blox Asia, “Meizu’s choice of our u-blox 6 GPS chip was based on vital design criteria including chip size, sensitivity, quality, bill of materials, technical support, stand-alone and assisted-GPS operation. We are extremely pleased to meet their demanding expectations, and will continue to deliver our latest innovation to ensure the continued success of Meizu’s products.”

The Meizu M9 is available at dedicated stores throughout China, and has already met with huge success. For more information about the Meizu M9, visit the M9 webpage.

For more information about u-blox’ family of GPS chips, visit the product webpage.

About u-blox

u-blox (SIX:UBXN) is a leading fabless semiconductor provider of embedded positioning and wireless communication solutions for the consumer, industrial and automotive markets. Our solutions enable people, devices, vehicles and machines to locate their exact position and wirelessly communicate via voice, text or video. With a broad portfolio of GPS modules, chips, and software solutions together with wireless modules and solutions, u-blox is uniquely positioned to enable OEMs to develop innovative solutions quickly and cost-effectively. Headquartered in Switzerland and with global presence in Europe, Asia and the Americas, u blox employs 200 people. Founded in 1997, u-blox is listed on the SIX Swiss Exchange.

(www.u-blox.com)

About Meizu

Established in 2003, Meizu Electronic Technology Co. Ltd specializes in the design and manufacture of smartphones and portable media players. With more than 400 employees, Meizu today is one of the largest domestic Chinese electronics brands. It and has built up a high reputation among consumers for unique stylish designs, fabulous sound quality and refined workmanship of its products.

(http://en.meizu.com)  

u-blox contact for product information

Herbert Blaser, VP Business Marketing

Phone: +41 44 722 7469

E-mail: This e-mail address is being protected from spambots.

u-blox contacts for investor relations

Roland Jud, Chief Financial Officer

Phone: +41 44 722 74 25

E-mail: This e-mail address is being protected from spambots.

Thomas Seiler, Chief Executive Officer

Phone: +41 44 722 74 22

E-mail: This e-mail address is being protected from spambots.

Meizu contact

Huang Botiao, Director

Phone: +86 756 6116562

E-mail: This e-mail address is being protected from spambots.