UP Global Sourcing Holdings plc announced that it has opened a new European showroom in Paris. A launch event was held on 21 September 2023. The new showroom is spread across a 16,500 sq.

ft space at the Homexpo Paris showroom complex, where the anchor tenant is JJA. The site, which is near Charles de Gaulle airport, is ideally located for hosting both existing and prospective customers across France and Europe. To support the showroom's activities, Ultimate Products has appointed a new sales team in Paris, who join the Group's other international sales teams in Germany and Poland.