unerry Inc. and GroundLevel Insights Inc. have signed a strategic collaboration agreement with the aim of jointly offering unerry's "Beacon Bank" related services in North America. At the same time, GLI has started providing " Analysis /Visualization Service" and "Behavior Change Service through Digital Advertising" as the North American version of "Beacon Bank" service in the U.S. and Canada. As one of unerry's growth strategies, unerry has set its sights on global expansion, and in May 2023, it invested in GLI, a startup company that provides analysis and dashboard services utilizing location data in the United States and in Canada.

At the same time, the two companies have been preparing for joint business development in the North American market, with a focus on the U.S. retail market, which is estimated to have a market size of over $5 trillion. Outline of the Strategic Alliance. Specifically, this collaboration with GLI enables unerry to perform AI analysis on more than 240 million device IDs from North America and over 15 million POI locations.

Through this partnership company are building a data platform for American and Canadian businesses that leverages the know-how unerry has cultivated through the analysis of 150 million device IDs in Japan. In North America, GLI will market the North American version of 'Beacon Bank' service based on this data platform. In addition, GLI will be installing beacons in retail stores, sports and entertainment facilities, etc., and provide "Beacon Bank SDK" to mobile apps in North America to help improve the app experience, while working to expand the "Beacon Bank" platform in North America.

In addition, unerry will strengthen its marketing support in the North American market for those Japanese retail companies that are aiming for global expansion. This is in line with unerry's global strategy, which has been disclosed for some time, and although the impact on unerry's business performance during the current fiscal year will be minor, it will contribute to improving the performance of both companies in the long term.Source - National Retail Federation(NRF): Location data that complies with local laws and regulations, can be provided to third parties, and is guaranteed to be used for marketing use. Information tied to a specific location or facility, such as latitude and longitude, facility name, facility category, etc.

and provide ?Beacon Bank SDK? to mobile apps in North America to help improve the app experience, while working to expand the ?Beacon Bank? platform in North America.

In addition, unerry will strengthen its marketing support in the North American market for those Japanese retail companies that are aiming for global expansion. This is in line with unerry's global strategy, which has been disclosed for some time, and although the impact on unerry's business performance during the current fiscal year will be minor, it will contribute to improving the performance of both companies in the long term.