To share the message, Lipton and Peace One Day took over iconic clock towers and landmarks around the world. They went from Australia to Malaysia, passing by UAE, and across Europe in the UK, France, Belgium, Germany and the Netherlands. Then it was on to Latin America with Mexico, Guatemala and Brazil.

The call to action 'Tea Time. Peace Time.' illuminated buildings and billboards crossing six time zones, in countdown to support Peace One Day reaching a potential audience of more than 4 billion people in just 24 hours. A move designed to inspire many more reclaimed moments of peace and positivity.

Lipton has already encouraged employees from all over the world to make time to connect and show what peace means to them. As Lipton is also a joint venture between PepsiCo and Unilever, colleagues from PepsiCo have been taking part in Lipton Tea Time Peace Time too.

'It's been a tough year for all of us,' says Frank Haresnape, Pepsi Lipton Chief Marketing Officer.

'Humans are social beings, and we all miss normality and the ability to informally connect with others. There's plenty of evidence that this is taking a toll on our mental wellbeing. So this is a moment to celebrate and encourage human connection. Because peace and wellbeing flourish when we do.'

Attachments

  • Original document
  • Permalink

Disclaimer

Unilever plc published this content on 21 September 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 20 September 2020 23:09:05 UTC