UNIVERSO ONLINE S.A.

Public-Held Company

Corporate Taxpayer’s ID (CNPJ/MF) 01.109.184/0001-95

Company Registry (NIRE) 35.300.198.107

MATERIAL FACT

Universo Online S.A. (“UOL” or the “Company”), in compliance with CVM Instruction

358/02 and CVM Instruction 361/02, as amended, informs its shareholders and the market that the Company received, after the closing of today’s trading session, a letter from its controlling shareholder Folhapar S.A., whose content is fully transcribed below:

“São Paulo, August 30, 2011. To

Universo Online S.A.

Av. Brigadeiro Faria Lima, nº 1384, 6º andar

São Paulo – SP

Care of: Eduardo Alcaro – Chief Financial and Investor Relations Officer REF: Acceptance of Universo Online S.A. (“UOL”) Appraisal Report Dear Sir,

Reference is made to the appraisal report of UOL’s shares for the purpose of the public offer by its controlling shareholder, Folhapar S.A, for the acquisition of the outstanding shares of UOL, aimed at the cancellation of its publicly-held company registration (“Share Offer”) sent to you and disclosed to the market on August 29, 2011. The appraisal report was prepared by Banco Bradesco BBI S.A., as approved at the Extraordinary Shareholders’ Meeting held on August 18, 2011 (“Appraisal Report”).

According to the Appraisal Report, the economic value per UOL’s share, based on the discounted cash-flow methodology (appointed by the appraiser as the most accurate for the definition of the fair value), is R$16.83. In light of the Appraisal Report’s conclusion, Folhapar S.A. confirms its intention of carrying out a Share Offer at the price of R$17.00 per share, adjusted by the SELIC rate as of July 26, 2011 (date of disclosure of the Material Fact announcing the Share Offer).

Based on the aforementioned, we ask that all necessary measures for the disclosure of this notice are taken, as provided for in CVM Instruction 361/2002, as amended, mostly for the purpose of Article 24, paragraph 1 of said Instruction.

Yours Sincerely,

Folhapar S.A.”

São Paulo, August 30, 2011

Eduardo AlcaroChief Financial and Investor Relations Officer