Vedanta : launches Aatmanirbhar Bharat Ke Liye campaign

Vedanta strengthens commitment to Atmanirbhar Bharat, to launch patriotic

campaign on Independence Day

Mumbai/New Delhi, August 12, 2021: Vedanta Ltd, India's leading producer of metals and oil & gas, is all set to roll out a special campaign 'Aatmanirbhar Bharat Ke Liye', aimed at highlighting India's remarkable journey of independence in the last 75 years and its onward quest towards achieving economic self-reliance.

Vedanta group has not only been an enthusiastic partner in this journey over the past decades but is also committed to playing its role in India's goal of becoming 'Aatmanirbhar.

As part of the roll out of the new campaign, the company will be launching a new video to sow the mind-set and build awareness about India's significant mineral wealth which has the potential to drive overall economic growth and prosperity.

The Atmanirbhar Bharat film showcases the key message through a teacher and a Vedanta engineer educating children on a school bus about the fact that all natural resources like steel, aluminium, zinc etc. come from the core of Mother Earth. The video with a song in a well known music score explains that it is these blessings hidden within Indian soil that, if utilized appropriately, will help us fulfill the nation's needs and become a self-reliant country.

The objective of the campaign is to position the larger purpose of nation building with an aim to contribute towards India's self-sufficiency in natural resources, to achieve our country's vision of 'Aatmanirbhar Bharat'.

Anil Agarwal, Chairman, Vedanta Resources said, "Aatma Nirbhar", this term in itself holds a lot of weightage and urges us to be less dependent on others. Our campaign "Aatmanirbhar Bharat Ke Liye" is an extension of the vision of our Hon'ble Prime Minister Shri Narendra Modi to make India and Indians self-reliant by domestically increasing production and being globally

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competitive. The pandemic has been a mirror for the world to reflect on our need to be self- sustaining. For a young nation like ours, the only dependence we need is on Mother Earth, abundant with natural resources. We want to make these resources available in an environmentally sustainable manner and together we can work towards making India self- reliant and propel the Indian Economy phenomenally"

The natural resources sector holds the potential to contribute approx. $1 trillion in India's drive to become self-reliant. The mining policy reforms aim to liberalise the industry by opening opportunities for private players which will help generate nearly 5 lakh new jobs. Within five years, India's mineral production could soar by 200% while its trade deficit in minerals could fall by 50%. India is endowed with abundant mineral resources which can help the country achieve its goals of removing import dependency.

On its part Vedanta's businesses spanning across Aluminum, Zinc. Copper, Iron & Steel and Oil & Gas has been a significant contributor to this nation building initiative. It is the country's largest producer of zinc, silver and aluminium and the largest private producer of oil and gas producing nearly one fourth of the domestic output. Vedanta has contributed Rs 2.74 lakh crore to the exchequer in the last ten years.

Vedanta, has amply demonstrated that it is possible to adopt best ESG practices for the Natural Resources sector, in a sustainable manner with adequate care for the environment and communities. As a role model in the natural resources space, Vedanta offers an excellent template for similar global players to come and invest in India.

Credits:

Client - Vedanta Ltd

Agency: McCann

Creative Team: Prasoon Joshi, Abhinav Tripathi, Richa Agrawal, Kaizeen Vankadia

Account Management: Divya Sethi, Nicole D'Souza

Production House: Pack Films

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Director: Vivek Kakkad

Producer: Vincent Gomes

About Vedanta Limited

Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world's leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa, Namibia, and Australia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company's flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta's social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies company have been featured in Dow Jones Sustainability Index 2020, and was conferred Frost & Sullivan Sustainability Awards 2020, CII Environmental Best Practices Award 2020, CSR Health Impact Award 2020, CII National Award 2020 for Excellence in Water Management, CII Digital Transformation Award 2020, ICSI National Award 2020 for excellence in Corporate Governance, People First HR Excellence Award 2020, 'Company with Great Managers 2020' by People Business and certified as a Great Place to Work 2021. Vedanta's flagship Nand Ghar Project was identified as best CSR project by Government of Rajasthan. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange in India and has ADRs listed on the New York Stock Exchange.

For more information please visit www.vedantalimited.com

For further information please contact:

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• Ms. Roma Balwani	Mr. Abhinaba Das
Director, Communications and Brand	[e-mail]
Vedanta Limited
[e-mail]

• Mr. Anirvan Bhattacharjee / Lennon D'Souza
  Adfactors PR
  Tel: [phone] [e-mail]

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